On the search for a reliable SEO consultancy service? That ends today!
Once upon a time, in the good old days, ranking at the top of Google was straightforward. Mention your keyword over and over again and hey-presto, you’ve only gone and done it. Hit position one with little work at all.
Unfortunately, search engines are a whole lot smarter now. Every website online is under Google’s microscope. Make an error in judgment, or simply trust the wrong SEO, and it’s game over. Your rankings will take a nosedive as the result of a Google penalty, which means no one can find you online. It will be like you never existed.
It’s the job of an SEO to make a website as search-friendly as possible without breaking any of Google’s strict guidelines. Your provider needs to be on the ball with the latest trends to ensure you never miss a trick. As service providers, many SEO firms will offer you the world, but few will deliver sustainable results promised.
Advice that you can trust!
Fortunately for you, there is a simple solution. When searching for an ‘SEO Agency’ in your area, extend your search to ‘SEO Consultant,’ ‘SEO Consultancy Service’ and ‘Local SEO Consultant.’ This will open doors to the possibility of working with an experienced SEO consultant. Their job is to impart knowledge so that you can optimise your website – yes, you! No more placing the success of your business in the hands of a complete stranger. This time, you are in the driving seat.
What is an SEO consultant?
There is often confusion as to the difference between an SEO agency and SEO consultant. While both agencies and consultants work to improve your search rankings, the methods by which they deliver services, operate and charge for them, differentiates them.
With an SEO agency, you hand over your website and trust in the experts to deliver results. There is little you can do to impact their work in this case. You can see the appeal, though. Your time is precious. Every last working moment is spent running your business. Why not leave marketing to the professionals? After all, they do this for a living and are better placed to place your website in the search results.
Typically, an SEO consultant is an industry expert prepared to offer advice to a business looking to improve their online visibility. So in that sense, an SEO consultancy service is a little different. They are experts in search engine optimisation and are paid by businesses to give them answers on how to get higher rankings, more targeted traffic and, ultimatley, profits from their website. If you want to learn the art of optimisation, so you don’t have to pay out in the future, this is the service for you.
One is a done-with-you service, the other is done-for-you.
Which to go for? That’s entirely up to you.
How to find the best SEO consultancy service?
Made your decision? Now, the search begins.
Don’t rush this process. Just because an SEO has promised incredible results, doesn’t mean you should sign on the dotted line. Not before you have shopped around, asked the right questions and done your research. That’s common sense, right?
They may sound legit over the phone, say all the right things, and make promises you never thought possible. They may even drop in a few compliments about your business to keep you on their side. But look past all the niceties and ask yourself, “can I work with these people?”
To help you make the right decision for your business, follow these steps:
1) Contact their clients
Hold on a minute, isn’t this going too far?
Any SEO worth your time should be able to give you a list of happy clients willing to share their positive experience with others who have walked in their shoes. It’s one thing talking to an SEO about their successes. They are going to fill your head with all the positives and leave out any mistakes made. But honestly, how can you be sure they are legitimate? You can’t. Not before you talk to someone who has worked with them.
“To be based in Yorkshire and still appear top of Google for ‘London SEO companies’ in London is quite a feat, matched only by the fact they achieved the same thing for us within just 5 months of starting.”
“We have the single biggest regional social media presence for stop smoking services. That’s all thanks to the social media team at Bigfoot Digital.”
“They provide an excellent service with professional support and advice as and when needed. I would highly recommend considering their service to anybody looking to increase online presence.”
Despite receiving excellent testimonials from clients over the years (see above!), we never hesitate to put prospects in touch with them. We’re proud of our successes and want to shout about them from the rooftops. However, we understand you want to hear about it from clients, not us!
2) Ask for case studies
What have they achieved over the years – great clients results, a rise in new business, higher Google rankings, etc.? Can they show you proof? The problem with trust is that it only gets you so far. Figures speak volumes about the success of a business. If they don’t have anything tangible to show for their many years in business, run a mile. They should be prepared for these on the spot requests.
Be on the lookout for branded case studies that are professional. Anything sloppy that looks like it has been thrown together in a matter of minutes is not acceptable. Case studies should present real results that show a significant return on investment.
3) Grill them on SEO/their business
Can you get me to position one in Google?
This is a trick question. They will be expecting you as the client to want quick results. If they reply with the likes of “we can get you ranking at the top of Google in a month,” ask how? The chances are it’s not some secret SEO tactic no one else knows about. The secret is that it’s a scam. No SEO can ever guarantee results. Google is too smart for that.
Who is responsible for the work on my website?
Search engine optimisation is likely to include a number of changes to your website. It’s important to know how the changes will be made and who will make them. Basically, we’re talking about accountability. The great thing about an SEO consultancy service is that you can hold your provider accountable for any recommendations. You are in the loop at all times, too. If anything goes wrong, don’t hold back. Ask why!
What are your fees and payments?
You need to know how much you will be expected to pay, of course, and whether the consultant will be paid hourly, monthly or on a retainer. SEO consultancy is often fixed at a set price for, let’s say, ten weeks. When the SEO consultancy service ends, so does the cost. SEO agencies operate a little differently — most charge on a fixed hourly rate. The more budget you can attribute to marketing, the more time is spent optimising your site and thus, the faster the results will come. It makes sense really.
What SEO tools do you recommend? Are any essential?
Do a quick Google search for ‘SEO Tools.’ You’ll be overwhelmed by the sheer number of tools available to help improve your Google rankings. Most of them are downright expensive too. How do you separate the good from the, well, the rubbish? Your SEO consultant should be honest with the tools they use themselves, along with ones required to complete your training. This may be an extra cost that you need to factor in!
4) End with your requirements
Finally, you should definitely make sure to spell out to your potential SEO consultant exactly what it is that your company needs help with. At the end of the day, SEO consultancy is not free, you are investing your hard-earned cash into the service. You are allowed to say what you want. This also then leaves room for the consultant to be honest if they think you may require a different service. Honesty is the best policy.
Work with the best…
At Bigfoot Digital, we have a history of incredible success stories for both our clients and our business. Just ask our clients. Our SEOs are renowned for securing position one rankings and improving conversion rate.
As a full-service marketing agency, our expertise does not stop there. Bigfoot Digital employ experts in social media marketing, website design, graphic design and paid advertising. We always strive to be the best for our clients.
To add to our growing list of services, SEO consultancy is becoming a favourite. Perfect for those who want to take control of their marketing. We love nothing more than talking all things SEO, so give us a call. If you’re lucky, we’ll spill some of our SEO secrets.
So, there you have it. Our little sales pitch on how we can help your business as a consultant or an agency. Of course, do your homework. We expect nothing less than a grilling from you guys. Go for it, we’re ready to answer your questions — 01226 720 755.