What the Most Retweetable Words tell Us

Lots of businesses are constantly trying to increase the number of retweets their account gets to get their content in front of more people, attract more followers and establish a voice on Twitter. Have you ever wondered what kinds of words are more likely to be retweeted?

Social media specialist Dan Zarrella has done the research and compiled two lists: one with the words that are most likely to be retweeted and one with the words that are least likely to be retweeted.

The Most Retweetable Words

To compile this list, Zarrella analysed 30 million retweets and more than two million random tweets. The results are interesting and can give us insight into how to create effective content and get more out of Twitter.

Words Most Likely to be Retweeted

  • You
  • Twitter
  • Please
  • Retweet
  • Post
  • Blog
  • Social
  • Free
  • Media
  • Help
  • Please Retweet
  • Great
  • Social Media
  • 10
  • Follow
  • How To
  • Top
  • Blog Post
  • Check Out
  • New Blog Post

Words like “bored,” “home,” “tomorrow,” “watching” and “work” made the list of words least likely to be retweeted. You can see the rest of the list on Zarrella’s blog.

What these Words have in Common

Did you notice these words have a few things in common? When you look behind the words themselves and think about why people might be retweeting them, you’ll find new ways to boost your content marketing and social media strategies.

Most of the words on this list fall into one of a few categories:

  • Words about Blogs
  • Words that Describe Content and Value
  • Words about Social Media
  • Words that ask for a Retweet

Words like “new blog post, “check out,” “blog” and “post” are commonly used in tweets that promote content. Words that describe the value of content are also popular. Things like “great,” “how to,” “top,” “10 (as in 10 tips)” and “free” all promise value and make people want to share the link.

Tweets that include words about social media are commonly retweeted among social media gurus and heavy social media users. This list also shows that tweets that ask people for a retweet actually do work.

How to use these Words

So, how do you use this list at your business? First, you can use it as a guide as you use social media. From this list, you can see that people are interested in sharing tweets that prove their value right away and that reference new blog posts. You can also occasionally ask your followers to retweet your posts.

These words also reveal what kind of content people are interested in. How-to guides, top 10 lists and freebies are popular and the research shows that they are also more likely to be shared on Twitter.

Whenever you create a social media plan or a content marketing strategy, you should keep your unique market and goals in mind. Unfortunately, there aren’t any magic words that will make your social media posts more popular or your content go viral.

However, research like this does give us some insight into trends and what social media users in general are more attracted to and can help you make your tactics more effective.