Research Shows Social Media is Driving more Sales

Many businesses already know that social media marketing is a good way to promote products and make sales. Some new research actually proves this value. Social Media Examiner reported some statistics that show exactly what social media is doing for the sales world. The facts are interesting and can shed light on how your business can use social media marketing to increase sales.

The Numbers

Internet Retailer analysed 500 major merchants’ social media use and their results. The study found that online sales that could be attributed to social media marketing increased by 26 percent between 2013 and 2014.

The same study also found that traffic from social media sites to retailer sites increased by 7 percent between 2013 and 2014.

Even more interesting is the fact that Statista found that social selling increased by 50 percent between 2014 and 2015.

What you Need to Know

All of these statistics show that sales originating from social media marketing are on the rise. Not only are more and more people shopping online, but more people are making purchasing decisions while using social media. This means that social media marketing can be extremely effective, especially as a way to increase sales for your business.

How to Increase your own Social Media Sales

With this recent research in mind, your business should consider using social media marketing as a way to generate leads and make sales. If you’re already using social media to raise awareness and interact with your market, a natural next step would be to use calls to action to encourage purchases.

Highlight Product Benefits

As you share content through social media, work to highlight your products’ benefits through blog posts, photos or videos. As more people make purchasing decisions on social media, it’s important that you use the medium to persuade them to buy your products. Show them why your products are worth their time and money, and then ask them to make a purchase.

Use Social Media Ads

Use social media ads to promote your products and direct people to pages where they can make a purchase. Be sure to carefully target your ads so the people who are most likely to buy your products will see them.

Take Advantage of Shopping Features

Some social media networks like Pinterest, Facebook and Twitter are offering features that make it easier for users to buy products by allowing businesses to promote products and link directly to a product page or shopping cart from their posts. Take advantage of these features to increase sales among your social media followers.

To take advantage of the growing trend of people buying things through social media, you’ll need to make social media marketing an integral part of your marketing strategy. Then, you will need to test different sales tactics and types of content to find what works best for your brand and customers. As you track your results you will find the best ways to boost your own sales through social media.