Reduce, Reuse, Recycle

Sustainability and recycling are hot topics at the moment as the strain on the Earth’s resources reaches an all new high. This advice isn’t exclusively applicable to washing up liquid bottles and plastic carrier bags, you can also apply the principles of green living to your social media strategy.

Say what?

That’s right, you heard me, it’s time you stop wasting precious hours coming up with brand new and box fresh content for sharing across social media platforms. Facebook, Twitter, and Pinterest are all here to stay, so your SMM strategy needs to be sustainable in the long-term. By finding ways to re-use, re-cycle and even up-cycle old content you’ll ensure your branding remains consistent and your audience continues to grow.


Not every post has to be breathtakingly original and share-able. Focus on your optimum times for sharing using a social media analytics service. Then share around 3-4 engaging and original pieces per week. Spamming your users in the hope that one or two of your posts register with your audience is a sure fire way to lose followers. 


Follow these tips for reusing social media and blog content to keep your workload low and engagement high. 

  • Return to an older blog post and offer a different perspective, or a simple update.
  • Share a social media image from exactly a year ago to show how your business has grown.
  • Share a round-up of your most popular blog articles from the past week, month, or year.


Recycling, or even up-cycling, is a great way to rejuvenate and freshen up old material and make it share-worthy again. Why not try one of the following methods to take your content from 90’s shell suit to oh-so-chic. 

  • Delve into your photo archives and spruce up an old company image by overlaying it with text such as a key point from your blog post, whitepaper or e-book. This is a great way to make your content Pinterest-friendly.
  • Hire someone to create an infographic from recent research, this will be far more shareable than a bunch of graphs and numbers.
  • And if you don’t have any recent data, why not create an infographic from your social media presence using a site like  or What About Me? from intel.