Recycling old content is a great way to quickly build your content marketing pool. Content marketing strategies often require a multitude of content, and sometimes it’s hard to keep up with the demand. Whether you are restricted by budget, manpower, time, or any other factor, recycling content may be the solution you need.
Why Recycling Content Works
In essence, recycling content entails repurposing content you already have. This can be a budget-saving way to build content because, in general, creating unique content is more expensive. If you already have a wealth of articles, blog posts or even videos, assigning one of your employees to repurpose them can be less expensive than creating something new.
Recycling content is also a successful strategy because it can help you produce a large quantity of content in a short amount of time. If you suddenly find yourself in need of a dozen blog posts, rewriting and recycling content you already have can take less time than writing new content.
How to Recycle Brand Content
There are dozens of ways you can repurpose existing content. The key is to think creatively and to find as many ways possible to use one piece of content. A few suggestions include:
- Convert videos into blog posts
- Rewrite blog posts from a new angle
- Expand on a topic to create a series of posts, articles, videos, podcasts, etc.
- Create a “best of” blog post using previous posts
- Create summaries of guest posts or crowd-sourced content
- Use blog posts to create newsletter articles
- Make a slideshow based on blog or article content or write a post based on a slideshow
- Write an ebook or manual using blog posts, reports and graphics
As you begin to reuse old content, you’ll realize the possibilities are nearly endless. Most content can be repurposed and used to create something new.
A Word of Warning
Something to keep in mind when recycling content: duplicate content will hurt your search rankings. To make sure you don’t go against your search engine optimisation efforts, don’t copy and paste content or republish articles and blog posts exactly as they were published the first time. Instead, use one piece of content to create a new piece for a different channel, such as converting a podcast to a blog post.
Recycling content can also help you branch out so your brand has more creative and unique content. This method can help you get in the mindset of producing fresh content that will benefit your content marketing plan.