What Is A Pretty Link?

What Is A Pretty Link?

Shorten links using your domain name using Pretty Links.

Whether you’re a blogger, social media master or affiliate marketer, link shortening and redirection are two of the most critical considerations in any marketing campaign.

Fortunately, for those who are looking for a complete solution to link management, why not try Pretty Links? This WordPress plugin offers you all the link automation, control and customisation in one location.

Chain with pretty links.

What is a pretty link?

Pretty Links is a plugin which helps you shrink, cloak, track, organise and share short links using your domain name and brand, keeping it recognisable. It’s a WordPress link tracking system which allows you to shorten your links using your brand name, resulting in clear links which are easier to manage. There are therefore a lot of benefits to a pretty link, boosting any overall digital marketing strategy.

Managing lots of links can be tricky. This is where Pretty Links comes in. It has an inbuilt management system to ensure everything is easy to view, edit and amend, taking the hassle out of tracking and managing links.

Features of a pretty link

Once you have set up the Pretty Links plugin, you will have access to many features, so expect to be able to do the following:

  • It enables you to create clean, simple URLs on your website that redirect to any other URL.
  • You can also generate random 3-4 character slugs for your URL or name a custom slug for your URL.
  • It tracks the number of clicks per link and the number of unique clicks per link.
  • It also provides a reporting interface where you can see a chart of clicks per day, including the ability to tailor this reporting system.
  • You will be able to send your Pretty Links via Email directly from your WordPress admin.
  • It allows you to select temporary or permanent redirection for your Pretty Links, create no-follow links and turn the tracking of each link on or off.

Benefits of shortening links

Usually, when you share a link, it can be very long with many unnecessary characters. An online shortening tool will reduce this for you, while still taking you to the same page.

However, if someone sees this link, they will not always be able to see where the link is taking them. This lack of understanding, clarity and trust in the link will, therefore, diminish the number of clicks it receives as people usually steer clear of unrecognisable links.

Pretty Links will create a shorter link for you, incorporating your domain name, making the link branded and instantly recognisable, increasing the number of clicks it will receive. While it’s often important to shorten links, making sure you shorten them the right way is essential as it guarantees trust and credibility.

Why are Pretty Links important?

Pretty Links are important because they not only allow you to create clear links but also enable you to clean up affiliate links and increase the reach of your website. Redirecting a broken link and cutting down 404 errors will increase the overall authority of your site, boosting your ranking and clicks.

Branding your links is essential. Making your links branded and personalised increases your credibility as users are more likely to click a link when they know exactly where it will take them. Using Pretty Links, site visitors will be able to understand your links much better, as opposed to the random lettering used by alternative URL shorteners out there online.

This, in turn, can give your business a considerable search engine ranking boost. Pretty Links will increase traffic to your site, even though your links are promoting different sites. Their authority will improve the credibility of your original site. When it comes to a successful SEO strategy, creating pretty, high-quality links will make your site rank higher, converting traffic into customers.

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Need help creating Pretty Links?

At Bigfoot Digital, we know the importance of effective link building, ensuring all of your links are of the best quality will improve any digital marketing strategy. We are passionate about all areas of digital marketing and with years of experience know how to get your business found online.

Contact us today at 01226 720 755 or send an email with your enquiry to enquiries@bigfootdigital.co.uk. A member of our knowledgeable team will be able to assist you and answer any questions you may have – we can’t wait to hear from you!