PR London Agency
Need more visibility? Try a premium outreach service from London PR specialists.
While everyone seems to understand what public relations is, not everyone uses it to increase their online reputation. There are many internet marketing strategies in existence but none send messages to the right people in the right places quite like public relations. For a London business, public relations is a golden ticket to brand exposure in an extremely crowded market.
You can forget the buzzwords, jargon and industry slang; PR is all about storytelling. As a business, you will have many stories to tell, about your business, your services and your progression. You will need someone to craft content in a professional manner and distribute it to the right audiences. That’s where our PR London Agency comes in. We are a team of PR and outreach marketing specialists with contacts with journalists and industry influencers.
- We can help your target audience understand exactly what you’re all about.
- We boost brand awareness, visibility and search engine presence with articles that link back to your website.
What is outreach marketing?
Outreach marketing is the process of sharing content with online influencers, bloggers and journalists to increase your site visibility in the search engines and boost brand awareness.
If you target the right people, who your audience look up to, then you are likely to generate some impressive leads and conversions as a result. Our PR knowledge gives our outreach campaigns a head start. We’ll reach out to our list of industry contacts including journalists, bloggers and influencers to build lasting relationships. We even go as far as to follow and engage with them on Twitter. Tagging them and retweeting their content – it really works.
Crafting outreach emails:
The process of contacting influencers takes time. They are busy people who receive thousands of emails every day from companies just like yours. It helps to have a previous connection with them. After all, it’s about who you know. However, if you are sending an email to someone new then it’s important to get your message right. You should know the publication inside and out before pitching your content – understand your audience to make sure you are offering them real value.
Our final tip would be to pick up the phone and have a chat. More often than not you’ll send an email first to introduce yourself, but following it up with a conversation can be more personable and make a big difference. Our outreach specialists are active in building relationships over the phone and never shy away from a phone conversation.
Head to social media:
Social media can help you reach a wider and more relevant audience. As well as outreach emails, we target bloggers using hashtags on Twitter – #bloggersrequired #prrequest and #bloggerrequest. These people are actively looking for requests, and will happily reply if they consider your tweet to be of interest. We have acquired many followers and promotions by posting a single tweet.
Collaboration with connections:
There is power in numbers. Working with brands in your industry will boost your credibility and help generate positive referrals. It all starts with a change of mentality. Stop thinking of others in your industry as the competition. Develop a brand partnership based on trust and transparency which delivers positive results for both parties.
For example, as a PR London agency, we operate in the digital marketing sector. However, there are areas of marketing that we don’t specialise in such as, print and paid advertising. We’ve taken steps to build lasting relationships with brands in these areas to share content and, most importantly, clients.
What tools do we use?
When searching for outreach prospects there are many factors we use to determine if we want to work with them. Outreach marketing is about two things: brand awareness and search engine optimisation. If you can get both under your belt, bravo! At our PR London agency, our primary focus is to get your brand the visibility it deserves online.
In some respects, it’s all about the link. But, you want to be strategic with your placements. The placement should be relevant to your specific niche or audience interests. You’ll want to brainstorm content ideas. For example, in childcare, parent bloggers, home interiors, and advice forums are all common interests your audience will share. We’ll source powerful placements in these areas that get seen by thousands of prospective customers. The same exercise is completed for many industry sectors – B2B or B2C.
We also consider several SEO metrics. We’ll start by looking at rankings and queries. If a website is ranking on the first page of Google for keywords that mirror yours, it can be a positive indicator that it’s a hot prospect.
Checking the quality of their backlink profile is also of high importance. You want to work with a PR London agency that considers the history of a site. We use industry-leading tools such as Moz, Majestic SEO and Ahrefs to access the potential. We’ll ask “Are the links pointing to the website relevant to the industry?” and “Are they of a high-authority and not spammy?”
It’s proven that Google looks for quality over quantity when it comes to backlinks. Our PR specialists please both Google and your customers with articles that spark interest and rank at the top of search engines.
Why choose our PR London Agency?
Don’t fall victim to neglecting powerful PR for your business. Like many other aspects of brand promotion, public relations and outreach is all about visibility. We position your business at the forefront of the market with the potential to attract thousands of new prospects. Having professional support from a PR London agency will give you an uplift in rankings and new business.
If you’re interested in working for a forward-thinking PR London agency, you are in the right place. We’re able to take your business from an online start-up right through to an industry leader. The great thing about Bigfoot Digital is that we are a full-service digital marketing agency. As well as public relations and outreach, we specialise in website design and site optimisation to improve your organic results. This ensures that any visitors landing on your site, be it referral, organic or direct traffic, will have an exceptional user experience.
Give us a call on 01226 720 755 to see what we can do for your business. Alternatively, you can drop us an email at firstname.lastname@example.org – we can’t wait to hear from you!