PR Barnsley Services
Professional PR Barnsley services that tell your story and get people talking…
Through a combination of creativity and powerful industry connections with journalists and online influencers, we help clients communicate their messages to the public. Like you, we’re results-driven and prioritise return on investment. At Bigfoot Digital, we’re a straight-talking digital agency; we never waffle. We believe in powerful PR that drives website traffic and increases brand awareness. It’s that simple.
Some businesses consider social media and organic search results to be the only successful channels. We don’t share that opinion. You need a comprehensive marketing plan to be successful that covers all potential avenues of sales. We’re a full-service digital marketing business with a dedicated PR and Outreach Marketing department who are skilled in sharing powerful marketing messages. Interested? Read on…
Why does my business need PR?
Every company needs PR services, even if that business is currently happy with its online growth. You want to progress your business, right? Every business has a story to tell and is forever evolving and adapting to demand. Share this development with the people that matter the most: your customers, suppliers and prospective employees.
Be clear about the information you want to share with the world. Do you need help advertising for a specific job role? How about reaching an international audience for the first time? Developing a unique, desirable story that helps fulfil your business goals is of crucial importance.
Our PR Barnsley services help you reach those people. We’ll get to know everything about your business. Having inside information, and an excellent working relationship with our clients leads to powerful content ideas. We’re a hothouse for content ideas that solve problems and rocket sales.
It’s all about answering this question: why should a journalist feature content about your business? We’ll get into the nitty-gritty of finding an attractive angle for newspapers, magazines, blogs and online resources. We have an extensive list of media contacts who are happy to publish articles for our clients with no questions asked.
Our PR Barnsley services
We offer a wide range of public relations services to meet your needs in today’s multimedia environment. Each PR campaign is tailored to achieve maximum impact and ‘value for money’ based on your budget. We’ll work with you to decide what results you want, who you are targeting, and what you want to say to the public.
We use a variety of tools and objectives to ensure you get the best results possible. These include:
Press release content. We’ll create and distribute shareable content with a strong commercial edge that gets picked up by online and print publications. Successful campaigns are made up of compelling content, videos, graphics and images that go viral on social media and makes the headlines. Our PR Barnsley services bring small town business to the national press with
We network. As the saying goes, it’s not about what you know, but who you know. We take the time to nurture lasting relationships with influential bloggers and media contacts alike. We’ve built a database of influencers in all niches from home, garden and parenting to fashion, business and e-commerce. However, if your company is not relevant to a particular niche, that’s not a problem. We are constantly on the phone and connecting with people on social media to source new opportunities for clients in different industries.
Outreach marketing. Never heard of an outreach campaign? We’ll break it down for you. Outreach marketing helps brands communicate with their audiences through famous bloggers and online influencers. We consider the search intent of your audience before creating content to be published on third party online publications.
For example, let’s look at Rix, a heating oil company. The primary audience is homeowners who are interested in heating oil. They may be looking to switch from gas to heating oil. Or perhaps they want to understand the benefits before enquiring. Thousands of now customers saw the following articles published on parent, home and garden networks.
This example is taken from one of our clients who saw an impressive uplift in referral traffic and enquiries following placement on several high-authority platforms. Our clever PR Barnsley department pitched content to bloggers with SEO in mind, which resulted in further exposure. We follow the same practice for clients across various industry sectors.
What tools do we use?
Our PR Barnsley team are continuously looking for ways to connect with each client’s specific audience. Whether that’s through traditional print advertising, blogging, online news or forums, they will pinpoint the best opportunity for you.
Tools we use include Buzzsumo and Followerwonk; two comprehensive platforms brimming with opportunities to connect with influencers on social media and source trending news stories. Our PR Barnsley team is well-versed in the art of blogger and brand collaborations, and know that Twitter is a place to find interested influencers. We’ll post a tweet with the hashtags #bloggerswanted, #PRrequest and #bloggersrequired to cast our net wider, and reach a plethora of bloggers all looking for an opportunity like ours.
This particular tweet generated incredible interest, and this all blew up in the space of one hour!
From there, we’ll use industry-leading SEO tools like Majestic SEO and Moz to access the relevance, authority and trust of the interested websites. It’s no good following up on a prospect that will do nothing for your online presence. We aim to build successful outreach campaigns that rank high in the search engines for ultimate brand visibility.
Why choose our PR Barnsley company?
Whatever marketing strategy you decide, it requires strategic planning and precision to get right. In the end, you may contact hundreds of PR agencies, but do they offer the same comprehensive service? The chances are, probably not. They may specialise in public relations or search engine optimisation, alone. We do both which results in a far-reaching campaign for maximum impact. At Bigfoot Digital, we provide complete online marketing services including search engine optimisation, social media and website development alongside public relations.
If your business is looking for more online exposure, we’d love to hear from you. Get in touch on 01226 720 755 to see how we can help your business today. Alternatively, you can send a message to firstname.lastname@example.org for more information.