Pago Premium Fruit Beverages – Creating a world of colour

Project Description

Page Strawberry

The Challenge

Bigfoot Digital was selected by Pago Premium Fruit Beverages to work alongside them to increase their social media presence with a tailored social media marketing strategy that boosts brand awareness and website traffic. Pago is a premium drinks brand creating indulgent fruit flavoured drinks available worldwide.

The Solution:

They came to us with the vision of creating a social media strategy that would promote their growing brand name. They had three main objectives, which included a measurable improvement in engagement, a surge in referral website traffic and an increase in new followers. Since working with Pago, we have more than doubled their Facebook following from 10,000 to 23,733 to date.

From stunning photography shared on social media to seasonal campaigns that saw users engage with Christmas competitions and recipe inspiration, we did the lot. Their social media channels, especially Facebook and Instagram, have seen significant growth over the years with more people recognising the Pago brand and clicking through to the website to buy online.

Christmas Pago
Seasonal Pago

The Results:

To further increase online conversions, we designed a new responsive website complete with optimised content, improved site-structure and buy online functionality. Prior to working with our web developers, Pago had no content management system and couldn’t upload products online.  Now their website includes a whole host of products and the functionality to add new products when needed. Here are some of the results we have achieved so far:

+137%
Facebook followers

+279%
website conversions

+150%
social media impressions

“We have used Bigfoot Digital for a number of years. They are simply the best digital marketing agency in the business.  I have no hesitation recommending Bigfoot Digital for their exceptional social media marketing and SEO services.”

Marvin, Premium Fruit Beverages