Yorkshire Smokefree – NHS Local Digital Strategy

Project Description

Yorkshire Smokefree

The Challenge

Creating a social media strategy for the National Health Service (NHS) that encourages people to stop smoking with help from Yorkshire Smokefree. They offer a free, friendly support network for smokers looking to quit with help from trained specialists. We’ve worked with them to grow their brand awareness and have generated some impressive results along the way.

The Solution:

Yorkshire Smokefree has the single biggest regional social media presence for smoke free services. We have helped them grow their Facebook and Twitter following to what it is today with targeted posts and advertising based on demographics and search trends.

smoking in car
No Smoking Sign

The Results:

With increasing success on social media, our content team are now producing featured blogs on their website to be shared on social media. This has seen a considerable increase in referral traffic coming from social media as well as more interest in their website services. Here are some of the results we have achieved so far:

+68%
Facebook followers

+42%
Facebook impressions

+120%
Twitter followers

“We have the single biggest regional social media presence for stop smoking services. That’s all thanks to the social media team at Bigfoot Digital. Our page growth has been impressive and we’re delighted with the results. I look forward to a long-lasting relationship with them and can’t wait to see how things progress.”

James, NHS Foundation Trust

Project Details