The Eat Great Meat website was outdated and was harming their rankings with poor user experience. Our web developers set to work planning the development of a more streamlined website that helped them increase conversions with fresh web optimised content and a professional interface.
We started with an in-depth website review that analysed the current performance of their website. This reviewed important SEO ranking factors such as content, user experience (UX), the site map and landing pages. We picked out some clear improvements for the new site and presented them to the client with feedback constructed into a website design strategy. This shaped the process of completing the website to the clients exacting standards.
We use the content management system, WordPress to build all websites, including the Bigfoot Digital site you are currently reading. WordPress is the most used content management system in the world as it powers 27% of the entire internet – and that’s no coincidence. WordPress websites rank extremely well on Google for many reasons, which include fast loading speeds, increased functionality and simple site structure.
We have seen great success for our many clients over the years and expect to see the same results for Eat Great Meat – watch this space.
The end result was a noticeably more streamlined design that looked up-to-date. The checkout process was made simple with clickable buttons, including ‘Shop Now’ and ‘Offers’ appearing on the homepage. We added a sticky header, reminding people of what is on offer and in their basket to decrease the abandonment rate.
We also added more personality to the site with the addition of a blog and news section. This will give readers the opportunity to read about company news, including the latest offers and new products. Google also favours websites that update their content on a regular basis, so having a blog section is a great way to improve on-site SEO.
Eat Great Meat Website: October 12th 2016
Eat Great Meat Website: September 29th 2017
Visit their new and improved website here: www.eatgreatmeat.co.uk and get in touch for the same amazing website design services for your business. Tel: 01226 720 755