Pinterest has gained a reputation for being a visual social media site that attracts people who want to save and share ideas and images. But, that’s not all Pinterest users do. According to new research, Pinterest users are also big online shoppers.
An infographic, shared by KISSmetrics, includes all kinds of very interesting statistics, including the fact that 15 percent of users don’t use other social media sites, a pin is 100 times more viral than a tweet and Pinterest drives more traffic than Twitter, LinkedIn, Reddit and Google+ combined.
Why People Follow Businesses
The report shows just how valuable Pinterest is to businesses that sell products. Consider the following statistics that show why people follow brands on the site:
- 51% of users follow businesses for deals and coupons.
- 43% of users follow businesses for product information.
- 36% of users follow businesses to read or post comments about products and services.
The Pinterest audience is actively looking for information about products and services and in short, shopping around. When you pin this kind of content you are filling your market’s needs and at the same time promoting your business.
To get the most out of Pinterest, you need to share images of your products and services and offer deals. Do this creatively to capture interest and work to attract a following of people who will also share your pins, helping you build a bigger audience.
User Buying Habits
So how exactly do Pinterest users use the site for shopping? You might be surprised that this audience has major buying power that can help you increase your sales. Users aren’t just looking for ideas and inspiration; they are also looking for, and then buying, products.
- The average order value from Pinterest is £73.39 while it’s only £32.47 from Facebook.
- More ecommerce sites are shared on Pinterest than Facebook, Twitter and Google+.
- 50% of orders from Pinterest happen after 2.5 months of pinning.
- Most Pinterest orders happen on Mondays.
The fact that Pinterest users have so much buying power means that you can’t afford to ignore this site as you create your social media marketing plan.
Is Pinterest for You?
We’ve seen just how valuable the Pinterest audience is, but should you use the site to promote your business? Before you add it to your marketing plan, make sure the site matches your brand and can help you reach your market.
Pinterest is very conducive to visual brands so if your products are best promoted through pictures, graphs and charts, your business could be a good match for the site. Other things to keep in mind are that 80 percent of users are female, 30 percent are between the ages of 25 and 34 and 25 percent are between the ages of 35 and 44.
If your market and target customers are using Pinterest, the site should be an essential part of your social media marketing strategy. When you use it to promote your products and services, you will make more sales and your entire business will benefit.