Pinterest for Non-Visual Brands

Since Pinterest exploded into our lives earlier this year, it seems that we haven’t been able to get enough of the virtual pin board madness. Pinterest fulfils our desire to collect, curate, share and display our interests in a way that is visually appealing. It also fuels our curiosity to find new recipes, new styles, new decor trends. And it also helps us to find the brands that fit in with our lifestyle and values.

In short, it’s a marketers dream; it’s like seeing all of your customers in one place while they rattle off a list of everything they like, and everything that is important to them. But what about those brands who aren’t as photogenic as an etsy store front, and as pinnable as a instagram photo of a puppy? Just because you don’t have a visual brand, doesn’t mean you can’t make the most of the Pinterest platform.

Here’s some tips on making Pinterest work for the non-visual brands…

  • Look at what other companies in your industry are doing, and if none of them are on Pinterest yet, well forget about them and start a new trend.
  • Users don’t just look to Pinterest for pretty pictures; they’re looking for ideas, advice and inspiration. Think outside of the product or service you sell, and sell the ideas and lifestyle that it fits in to. This can even work for B2B sellers. DeSantis Breindel is a B2B marketing company based in NYC; they’ve come up with this BrandEd to showcase the idea generating portion of their business.

  • Pin short and concise instructional images that will be of use to your followers. This can be something as simple as how to use a particular feature in your product. You could also post interesting infographics, charts, and snippets of statistics. If you’d share it on Twitter, you can find a way to pin it on Pinterest.

Windows pinned this great little piece of advice for creating a Panorama photo, they even have a whole board for tips and tricks. 

  • And finally, why not focus on your team and your office environment, after all, this is something that most people can relate to. Look for quirky things that your office does that might be of interest to others. Yes, you may be a B2B company, but all companies are made up of people, and Pinterest can be a great way to humanise your company and celebrate your team. Pinterest has its own Pinterest profile that celebrates everything from the teams involved, to their choice of hairstyles.