The idea that photos can help you grab people’s attention and stand out on social media isn’t new, but recent research proves that photos can actually bring higher levels of engagement.
Take a look at some of these statistics:
+ 93% of the most engaging Facebook posts include photos (source).
+ 87% of the most shared posts on Facebook include photos (source).
+ Photos increase the number of retweets a tweet gets by 35% (source).
+ Photos increase LinkedIn post views by 11 times (source).
These are just a few numbers that show that photos can take your social media posts to the next level.
Something Special About Photos
Why do photos bring these amazing results?
Communicate in a New Way
The phrase “a picture is worth a thousand words” has been around for so long because it’s absolutely true. A photo can help you convey feelings, describe things in detail and communicate with your market in ways regular posts can’t.
Get Attention Quickly
We talk a lot about how photos can help you get attention on social media. When users log in to Facebook or scroll through their Twitter feed, they are skimming the content and subconsciously looking for things of interest. Photos jump out and make people stop scrolling, which gives you a better chance of getting your message across on social media.
Give Users a Break
Photos can also act as a breath of fresh air. We are constantly bombarded with online content and we don’t always want to read an in-depth article. Using photos as part of your social media marketing plan can make your messaging more effective, as people will understand what you are saying with just a quick glance at the photo.
Start Using Photos more Effectively
You can start taking advantage of the power photos can bring to social media by using them more strategically on your Facebook, Twitter, LinkedIn, Instagram, Pinterest and other social media accounts.
First, make sure the photos you use reflect your brand. Use professional-grade pictures that tell your market you are a trustworthy source and that will make your social media accounts look more legitimate.
That being said, you don’t have to stick with boring stock photos. Use photos that are interesting, unique and artistic. Stay away from generic photos that everyone is using and that will get lost in the noise on social media.
Add text to your images to make it easier to get your message across. You can use quotes or phrases or you can just overlay a headline or list of tips. This is one of the best ways you can make sure your photos are helping you communicate with your market.
Photos should always be a part of your social media marketing strategy, but when you keep a few things in mind they can become a more powerful tool to help you build your brand and get your messages to your markets.