No matter the size of your business, Google My Business can help you get noticed.
You’ve already created your Google My Business account, and perhaps you’ve spent a bit of time researching the tool. (Or maybe it’s not been touched since that first log in!) But how can you optimise your Google My Business listing, and how can you and your business benefit fully from this resource?
First things first…what does Google My Business actually do?
A Google business account is completely free, and if you’re not listed on here yet, then why not?! To take things back to basics, creating an account will firstly make it easier to promote your business. The platform enables businesses to manage their presence across Google itself and across the search and map facilities. Using the tool correctly and efficiently could help to share your business story to potential customers, and also allow customers to find you. In fact, by filling in your details correctly and by including the right detail, your business could get a real boost. Grab your device, complete the Google My Business sign in, and let’s get started!
Download the app to keep connected on the go.
The wonders of technology enable us to keep connected on the go, and this tool is no different! The Google My Business app will enable you to keep track of your account activity when you’re not at a desktop or a laptop, and will also allow you to edit your information from anywhere, on any device. You don’t necessarily have to use a desktop or laptop at all. If you prefer mobile, all the same features are still there to use, so you’ll always feel comfortable.
Manage your information and keep it up to date.
This point goes without saying. If something significant changes in the way you run your business, or perhaps an important contact detail has been altered, then keeping your listing up to date keeps your potential customers in the know. One of the great advantages of having a tool such as Google My Business is that you can easily make alterations to update sections such as store hours and contact information, and also allows business to upload and organise photos all in one place.
It’s important to remember that the information you include on here is the information that your customers and potential customers see. It will give your audience a picture of your business and your business ‘personality’. If you don’t spend the time making your listing exceptional and ensuring that your information makes sense with no spelling errors, then people will think you don’t care about it. Will people want to invest in your product or service if you don’t get your listing right? Of course not! Get a second pair of eyes to look over the details and make sure there aren’t any errors.
Interact and respond to your customers.
If customers like what you do or have tried a service or product that you provide, they may leave Google business reviews to share their experience with other customers. This is all well and good, but you don’t just want any old review; you want a positive one! Make it a habit to respond to all reviews you receive, both good and bad, keeping your professional tone that someone would expect from a business.
Good reviews you receive could be responded to with a thank you message. You may also feel the need to ask more questions about what the customer liked or was satisfied with. This could also be a great way of collecting testimonials for your website and to share on social media platforms. If you do get any negative reviews or reviews where a customer is slightly disappointed with a service or product they have received, interacting, apologising and finding the root of the problem is a good way to get your customers trust back and to maintain a good relationship with that customer. Keep the communication going until you’ve solved the problem!
Also, you can post photos of the sort of things you do and the products you have on offer. People who can see what you do through images are more likely to request driving directions on Google maps and to click through to your website, so a great way to optimise your listing!
Do your research and track your progress.
Google My Business allows you to track, analyse and research information about your customers and how they found you. Where are your customers coming from? How many calls has your business received? The tool can explain areas such as this through the contact details you provide and where your customers found these contact details.
When you have idea of this, it can be a good idea to review how your business is doing and if there is anything you could change on your listing which could improve your visibility. Maybe phrasing your business summary a little differently could widen and engage your audience further. You may notice that most of your customers are based in a certain area, and you want to begin expanding further to different parts of the UK or even the world.
Insights enable you to really get into the detail about your images, click, searches and contacts. A really handy tool in here is the ability to compare how your business is doing with similar business to you, as well as seeing which of your images are getting the most attention compared to others.
Share regular updates.
Your potential customers don’t want to think your business is bland, or that nothing ever happens in terms of events or special offers on your products. Share what’s new and entice customers in directly from your Google My Business page, where they can see current offers you may have available, or special events they can visit, share and find out more about. It’s even an incentive to keep coming back and check what is happening week after week!
You can easily create interesting content through Google My Business which in turn can not only engage your followers, but attract customers from miles around looking for a business like yours! It’s always worth taking the time to make sure your content is fit for purpose and is something your audience want to see from someone like you.
There is always Google My Business support available from Google themselves, including FAQ’s and resources to really help you get the most out of the tool.
There’s always help available from Bigfoot Digital.
…And there’s always more to be done to get your business noticed! If you need more extensive help from professionals in the industry, contact us today on 01226 720755. We’re experts in all things digital marketing, and can give your business a boost through SEO, Social Media Marketing, Website Design, and more!