Part of your online marketing and branding efforts should include creating a positive reputation for your business. A strong reputation will help you promote awareness, attract new customers and build trust, so you will benefit from loyal customers who refer their friends to you.
However, there are some pitfalls that can lead to a marred reputation. Knowing what these pitfalls are and how you can avoid them will help you maintain a positive reputation.
Spammy Content Marketing Pieces
No one likes to be the recipient of spam. Whether you get it in your inbox after you subscribe to updates or run into it as you browse the internet looking for information, spam is irritating. Businesses that use spammy content for content marketing and search engine optimisation risk ruining their online reputation.
All of the content you use should be high quality. It should be well written and provide valuable, helpful information for your market. This kind of content will not only make your marketing efforts more successful, but it will also boost your reputation.
Social Media Bashing and Unprofessionalism
Although social media is casual and conversational, your business still needs to maintain a professional reputation while using it. Do not bash your competitors or other accounts and make sure all of your posts are positive and uplifting, putting your brand in a good position.
When you get caught up in negative social media posting, your followers will likely leave and your accounts will become less valuable. Your market will also begin to see you business in a negative light, which will inhibit your efforts.
Low Quality Website and Blog
Your website and blog play a huge part in helping you build a positive online reputation. They are your official representation and line of communication online, so they need to tell your market about your business while helping you position yourself as a high-quality, professional organisation.
Investing in a website that looks great and works well is one of the best things you can do for your online marketing. This is where your market will go to find out about your business, interact with your brand and become customers. Your blog should also have a professional design and offer helpful information.
As you direct people to your website and blog from social media, email marketing and SEO links, you want them to come to a place that helps you boost your brand and reputation.
One-Sided Communications Channels
One mistake many businesses make is using social media, their blog and other online marketing channels to have one-sided conversations. They use these tools to send out information, but they don’t use them to listen to their market and respond to questions and comments.
Using these tools to have two-sided conversations will help you serve your market better and build a reputation as a business that cares about its customers and responds to their needs. You can also use internet marketing tools to find out what people are saying about your brand so you can understand what kind of reputation you have and how you can improve it.
As you develop and execute your online branding and marketing strategies, avoid these pitfalls that can have a negative impact on your reputation. Maintaining a positive online reputation will make your marketing more effective and benefit your brand and business both online and offline.