One to Watch: Wavii

Mashable just reported that Facebook is currently testing new ways to display “trending articles” in your news feed. Their aim is to “help people discover the articles that are most popular among their friends who use social news timeline apps.” Which all sounds great, but according to Mashable the execution of this is “obnoxious as hell”.

They’re set to be facing some stiff competition in the social news arena from new seattle-based startup, Wavii. Wavii wants to “understand the Internet”, and then deliver it to your screen; mobile or otherwise. They’re currently beta testing their iPhone app.

Founder Adrian Aoun spoke to Wired about his plans for Wavii to become a part of our everyday lives, by condensing the news and allowing us to see the wider picture beyond what our Facebook friends are reading.

“What we’ve done is we’ve taught our machines to read those articles, blogs, and tweets, and we extract the concepts that are being talked about. We’re watching the web in real time, what everyone is writing about and talking about, and we’re building structured data that can then be used by automated applications.”

So how does it work? And why should you care?

According to their blog they want to make news brief again, so you start out by following a few news topics which interest you. Topics can be anything from ‘Glee’ to ‘Notable Deaths’. Or you could add complimentary topics such as ‘The Foo Fighters’ and ‘Tour Announcements’.

Unlike your RSS feed which is designed to bring you everything from specific, pre-determined sources, Wavii brings you specific material from everywhere. That’s right, it scoures the web to make sure you don’t miss a thing.

In the age on content curation being considered the ‘new journalism’, Wavii could be big news for those hoping to establish themselves as a expert and curator on a specific field. Your Twitter feed need never be boring again! And think of the dinner conversation!

They only launched just over 1 week ago, so what’s the verdict?

I cannot resist a new tech startup; and I’m genuinly excited to be playing around with this one. Example of a news update: “Google has adopted a new open-source technology called OpenFlow for a major part of its internal network.” This interests me, so I click on it, and can see the full story. It tells me more than an RSS feed title, but takes a fraction of the time to pull everything together. The sources are also interesting, I wouldn’t normally follow Variety magazine, but lo and behold they’re writing news that interests me.

10/10 and one to watch!