Google Authorship allows you to connect your online content with your name and Google+ account, bringing more authority to your brand and even helping your search engine optimisation efforts. But, are you getting the most out of this tool?
To see the best results from Google Authorship, there is one key thing you need to do. Before you get started, make sure your account and profile is complete and that your page is branded for your business.
Publish Content in More Places
The first step in using Google Authorship is to connect your account to your website. When you do this, the content you publish will be linked to your name and account. In search results, your picture, and even links to other pieces of your content, will be displayed next to your links.
But, you can leverage Google Authorship even more by posting content in more places. Start with other blogs and websites you own but then branch out by doing some guest posting. Guest blogging is still a legitimate Internet marketing and SEO practice if done correctly. Only post to legitimate and high-quality websites. Look for blogs that attract your audience and that you have something valuable to contribute to.
Add the Sites you Contribute to
Whenever you publish content on a site other than your own, you will need to add the site to your Google+ profile. Click on “edit” next to the links box on your profile and then add all the sites you contribute to. Before you exit, make sure this section is set to “public.”
Taking this simple step means that your account will be linked to more content across the Internet, giving you more visibility and even boosting your search rankings. You will gain a reputation as a valuable source for information and a trustworthy resource.
But, don’t stop with just publishing content and linking it to your profile. Google+ is a social network, and it’s one that can bring a lot of benefits. While some argue that it hasn’t reached the level of popularity that Facebook and Twitter have, Google+ does have a large user base that shouldn’t be ignored.
Use your Google+ account as a social media account by connecting with others, sharing content, your own and others’, participating in conversations and joining communities. Add your voice to the conversations happening on Google+ to attract your market and increase your online visibility.
Google Authorship is a powerful Internet marketing tool you shouldn’t ignore. When you use it to its fullest potential, you will make your brand more visible, build your reputation and even increase your search engine rankings.
To get the most out of authorship, you need to make sure you have it set up for your own site and then work to contribute content to other high ranking and popular sites. As you do this, add their links to your profile so all of your content will be tied together and linked to your name and business.