News Round Up 19th May

Facebook is engaging users! After all the concerns that Timeline would suck the interaction out of the experience, data is slowly trickling out that suggests the opposite. Here’s a list of the most engaging brands on Facebook, kindly compiled by Mashable. Not surprising, nearly all of the top 5 spots were occupied by food or beverage brands. We do love to talk about food!

Facebook isn’t the only one of the rise, with Google+ making headway in the fight to become a top social networking site. A study released by Simply Measured has revealed that brand engagment among the top 100 brands has been increasing enormously in the past 6 months.

Twitter hit the 10 million users mark for the UK, making it the fourth largest tweeting nation. This is a measure of actively tweeting users, and the data revealed that around 80% of them tweet on the go from a mobile device, which makes us the most mobile nation. Proud moment for all.

You may also have noticed that Twitter has rolled out summary e-mails, which ties in with their acquisition of Summify. You can now expect a round up of your most relevant tweets delivered weekly.

Google has received 3 patents for the Project Glass “wearable display glasses”, bringing us one step closer to having Google integrated into every aspect of our lives.

Introducing Wajam, the company bringing enhanced social search results to Bing and Yahoo. It works as a browser plugin, which integrates the companies social media results from your networks into search results. Allowing you to see what your friends thought of whatever you’re searching for.

And what has the potential to go viral? Well, some people are getting all hot under the collar about this spoof iPhone app for Dutch Shell. It’s difficult to stomach because viewers spend the first 20 seconds wondering if its real. It may stop short of going viral just because it’s so controversial and almost misses the mark of being well-played satire.