News & Essential Reading

Well, there goes June – how fast is this year flying by! Here’s your essential weekend reading round-up, with all the latest SEO and SMM news, and some of the best tutorials and guides from the past week.

Tech savvy hipsters in the US spent Friday night weeping into their iPhones after Instagram AND Pinterest were both down due to storms in North Virginia. While this only resulted in a temporary delay in Friday night brags, it does demonstrate how delicate cloud based services can be.

If you’re wondering who your Facebook marketing should be targeted at, according to this infographic, you should be looking to the mothers and 18-35 year olds, as these show the highest brand loyalty.

17 cities in 3 states in the USA have declared June 30th (today!) as Social Media Day. They will celebrate by holding events to highlight the importance of social media in education, local businesses and public safety.

SEO.com takes a look at the ways links work in a post-penguin world.

If you currently have an app in the Apple app store, you may want to check in as it looks like they’ve made a change to their ranking algorithm. They now rank apps higher based on user ratings and descriptions.

Involved in direct e-mail marketing? Here are some top tips for writing e-mails to get a better response rate. Or you could check out the Bigfoot Digital guide to writing killer copy, although it was intended for website copy, the same principles apply to any kind of writing.

And finally, a case study you may want to pay close attention to: “Watch out for long title tags”.  The study suggests that with longer title tags, Google may be trying to “algorithmically determine a better title for the post.”