With the new year comes a huge opportunity. Now is the ideal time to tweak your current marketing plans or completely revamp them and start fresh so you can build your online brand and promote your business in a way that brings big results.
Ideally, your business should use several different kinds of online marketing tactics in conjunction with each other. You should have some overall goals and then use different tools to reach them.
There are several facets of online marketing and while not all of them will be right for your business, you will need to use a few approaches to really promote your business.
Search Engine Marketing
SEO is an extremely important part of online marketing and in 2015, it could help you get customers coming to you. A solid SEO strategy uses strategic keywords that your business’ market uses so people will find your content and website. SEO should also be used throughout other parts of your marketing plan, like content marketing and even social media marketing.
Pay per click advertising and social media advertising can help you target a very specific group of people so you can create carefully crafted ads that will bring results. To do this, you’ll need to know where you should place ads and what kinds of ads to use. You will also need to think carefully about what pages on your website you link to the ads.
Social Media Marketing
Social media marketing is absolutely essential in this age: a time when everyone uses Facebook, Twitter, Instagram, Pinterest, LinkedIn and other social media sites to communicate, keep up with news and stay up to date with information from their favourite brands. Social media marketing only works if you use the sites strategically to reach specific markets, promote your content and use calls to action.
Content marketing is a fast-growing marketing strategy that is bringing results to many businesses. In 2015, your business could also see results from this tactic. Content marketing uses things like blog posts, online articles, videos, infographics and other types of content to build your brand and promote your services to potential customers. With high-quality content that is designed to appeal to specific markets and includes strategic calls to action, you can accomplish all kinds of goals, from increased sales to more email subscribers.
Video marketing can also be very powerful and can help you say things in a new way and influence your market in ways you couldn’t with any other type of marketing material. Videos can entertain, inform and move audiences to take action. In most cases, videos don’t stand alone, but act as part of an overall marketing plan. To bring results, videos need to be strategically planned, professionally made and edited well.
Get a good start to 2015 by looking for ways you can improve your marketing plan, create new plans and use different types of online marketing to make your business grow. We offer these and other online marketing services, so contact us if you would like assistance creating a new marketing plan.