Facebook has launched a new feature that gives users more control over the posts they see in their feed, which could have an impact on who sees your posts. While the change may not directly affect your page, it could mean some of your followers won’t see your posts as often.
However, there are some things you can do to make sure people still see your Facebook posts so you can get your message across, drive traffic to your site, connect with potential customers and achieve all kinds of other marketing goals.
The New SettingsImage source.
The new settings can be accessed under the “News Feed Preferences” menu, which will display four new settings people can use to change what kind of content they see on Facebook. The first option lets users prioritise which users and pages will appear first in their feed. Users can also unfollow people so they will never see their posts and reconnect with people they have unfollowed.
This new feature also brings a new function that makes it easier for users to discover new pages based on pages they have “liked” in the past. You can learn more about the new settings and how to find them in Facebook’s announcement, which includes a video.
How to Make sure your Page Stays Visible
While these settings could affect who sees your page, there are some simple things you can do to make sure your page remains an effective marketing tool.
Stay Relevant and Meaningful
As always, it’s important to make sure your page is relevant and meaningful to your target market. If you want your followers to prioritise your page so they see your posts at the top of their feeds, you need to consistently provide valuable content. You want people to be so interested in what you share that they don’t want to miss any of your posts.
Do not Spam or Overwhelm
If you don’t write your posts carefully, you risk causing people to unfollow your page, which means they will no longer see your posts. In most cases, these users are people who like your business and are interested in it, but feel like they are being spammed or overwhelmed by your posts. Work to provide helpful content and give people a reason to follow your page, whether that is to get the latest information or to participate in giveaways or discounts.
Post Photos that Attract new Followers
The new “Discover new Pages” setting can help you attract new followers. This feature shows users pages that are similar to ones they have already “liked” by displaying a list of similar pages and a few images from recent posts. To attract new followers this way, make sure the pictures you post are interesting and unique, so you will stand out and make people who are browsing page suggestions want to follow you.
The steps you take to make sure Facebook users continue to see your posts aren’t new marketing tips. But, doing things like focusing on valuable content, avoiding overwhelming followers and posting interesting content and photos can help ensure people continue to see and interact with your posts, even with these new settings.