Blogging is one of the most basic and most important things you can do for your website. Unfortunately, many businesses forgo blogging because they don’t think they have the time for it or they don’t fully understand all the benefits they can get when they do it.
If you’ve been neglecting your company blog, or haven’t started one yet, here are just a few of the many reasons why you should use it to its fullest potential.
Fresh Content Leads to Higher Search Rankings
You probably already know that updating your site frequently with new content will help your search engine optimisation efforts. Search engines continually crawl sites to find and rank new content, and when you constantly update your site, you can rank higher for specific search terms.
Using a blog is a great way to have an easy way to update your website. Blogging about your business, industry news, new products, how-to topics and other subjects your market will be interested in will also help you drive traffic to your site.
Keep Your Market Informed
Blogging is a powerful way to keep your market informed. It is a channel of communication you can use to update your audience about business news and tell your customers about new products and features.
When you use your blog in conjunction with social media sites, this approach becomes even more useful. Post detailed information, pictures and infographics on your blog, and then share the post through social media, making it more visible to your market.
Own Your Story
When other people blog about your business, or news sites cover a product or event, you don’t have complete control over your story. The blogger or reporter will write about you from their perspective. Of course, this kind of coverage is excellent public relations and can help you raise awareness and drive traffic to your website.
However, when you post to your blog you have complete control over your story. You can include the information you want your market to know and use the style, tone and messaging that will be most beneficial to your business.
Have Complete Control over the Platform
Social media sites are always changing. Facebook, Instagram, Twitter and other sites are always adding and taking away features that change the way you can use them. In fact, some social media sites disappear altogether, taking part of your social media marketing strategy, and maybe even part of your market, with them.
When you rely more strongly on your own blog, and not an outside platform, you have complete control over it. You can add and remove features whenever you want and you know it will always be there. You can also use your own blog however you want. Having your own blog where your market can get information and interact with your business is important and should be a major part of your Internet marketing plan.
Blogging has so many benefits and these are just a few of the reasons you can’t afford to pass on a company blog. If you haven’t used a blog as part of your Internet marketing plan, start today. You’ll see higher search rankings, more traffic and have control over your own messaging.