As more and more people access the Internet from their smartphones using search engines, businesses need to make sure their sites are optimised for mobile use. To be successful, your mobile site should be user friendly and optimised, so that search engines can rank it and your market can find it.
There is a lot that goes into mobile SEO, but here are a few tips to help you start earning higher rankings.
Do Mobile-Specific Keyword Research
Your market may use different search terms when they use their smartphones. For example, they may be doing local searches or they may use shorter phrases. As you brainstorm keywords and do research, keep this in mind and make sure the words you decide to target are words a mobile audience would use.
Use Less Rich Content
Rich content like photos and videos don’t really help with SEO efforts because search engines can’t read their content. Another problem with these is that they often take more time to load, which can make your mobile site more clunky and less user friendly. If you do use rich content, use it sparingly and be sure to use content in conjunction with it to help your pages rank.
Don’t Condense, Just Reorganise
It can be tempting to remove content from mobile versions of your site, but this gives you fewer opportunities to use keywords to rank your site. Instead of getting rid of keyword-rich content, try reorganising it so it’s more readable on a small screen.
Grouping your content into smaller sections and using a navigation menu that organises everything so that it is more readable is a good way to make your site better for mobile users. A page full of content on a tiny screen can be overwhelming to visitors, so break the text up and organise it so it’s more user friendly.
Don’t Use an App to Replace a Mobile Site
Mobile apps have their benefits, and may have a place in your Internet marketing strategy, but they shouldn’t replace your mobile site. Search engines can’t read and index content in apps, so you are missing out on potential rankings if you rely on this content. Use mobile apps in addition to, not in place of, a mobile site.
Prioritise the User Experience
With all the optimisation strategies you implement, don’t forget to prioritise your users’ experience. Your site should be easy to read and navigate. Google encourages businesses to create user-friendly mobile sites and actually provides a list of common mistakes made on mobile sites. You can use the list to make sure your site is free of errors that could drive visitors away.
Mobile SEO is an important part of a successful Internet marketing strategy. Your site should be easy for people to use on their tablet or smartphone and should be fully optimised so search engines can read and index it, making it easier for your market to find.