We recently blogged about how important and valuable mobile search and leads are and shared a report that revealed that mobile local searches have an 80 percent conversion rate. Your local mobile audience is one you don’t want to ignore, but how do you use search engine optimisation to target potential customers?
The key to getting this traffic, that brings leads, is to focus on mobile optimisation and local SEO and Internet marketing. When these things work together, you’ll target a market that has proven that it wants to make a purchase (see our recent blog post).
Get Your Site Mobile Ready
First, make sure your site is mobile ready by making sure it has a responsive design. You want your site to be easy to read, navigate and use on a small smartphone screen or a tablet.
Your site should also load very quickly and cater to mobile users’ needs. People who visit your site from mobile devices might be looking for different things and have different intentions. For example, they may be looking to find your location, log in to their account or find product information. Whatever your users are looking for, make it easy to find on your mobile site.
Use Local SEO and Internet Marketing Tactics
Using local SEO and Internet marketing tactics will help you get the attention of potential customers near your business and drive traffic to your site, which you can convert to leads.
There are all kinds of strategies and tactics you can use to build a local SEO and Internet marketing campaign, but here are a few good places to start.
Target Local Search Terms
Target local search terms that include names of cities, neighbourhoods, business centres, shopping centres and other geographical words and phrases. This will help you rank your site for local terms your market could be searching for.
Leverage User Reviews
User reviews on sites like Google+ Local, Yelp!, Yell and Touch Local not only help you build a positive reputation and generate business, but can also help you earn search rankings. Encourage your customers to leave a review by letting them know you have a profile on these sites.
Don’t Ignore Local and Business Directories
Set up an account on local and business directories to earn rankings and inform your market. Consider using Google Places, Yahoo! Local and Bing Places as well as local and industry specific business directories. Make sure your profiles are complete so you’ll get the most out of these sites.
Create a Local PPC Campaign
Don’t discount the power of local pay-per-click campaigns. These are a great way to get your business name and website in front of your local market and can help you drive valuable traffic to your site.
Local SEO and Internet marketing tactics are essential if you want to reach potential customers in your area. Start building a local marketing strategy with these tips.
Reach that valuable local mobile audience by using a combination of a strong responsive website and local SEO and PPC strategies to drive traffic to your site and increase sales.