Mobile Marketing: Strategies for Getting into your Audience’s Smartphones

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You know the world is going mobile and that to be effective you need to reach your market through their smartphones. People are constantly using their phones to browse the Internet, use apps, search for locations, take pictures and interact through social media. If you aren’t leveraging mobile marketing opportunities, you are missing out.

But, how do you get into your audience’s smartphones? How do you use this channel to reach your market and benefit your business? Here are a few ideas to help you get started.

Start with an App; Maybe

The first thing most businesses think of when they think “mobile marketing” is apps. Creating a custom app for your business can be a great way to reach your market if you have something to offer with this medium. If you can bring value to your customers and create an app that people will use, this could be a great solution for you.

Your app should be unique to your business and offer something very specific. If you aren’t able to do this, an app may not be for you. It’s better to avoid creating an app that doesn’t work well or doesn’t offer much than to create an app just for the sake of having one.

Optimise Your Social Media for Mobile

If social media marketing is part of your strategy, make sure it is optimised for mobile. What this means is posting links to content that is mobile friendly, posting short statuses and using images. Remember that people using social media from their smartphones are often on the go and are looking for short snippets of information.

Another way you can use mobile social media to your advantage is to get creative with the way you use your accounts. Post pictures while you are out at your locations or even when you’re on the road and encourage your followers to post pictures of themselves at your stores or using your products. Encourage people to check in online at your locations using Facebook and Foursquare and think of ways you can use social media at events.

Don’t Neglect Texting

In a time when mobile Internet use, email and social media are so prevalent, “old fashioned” channels like texting are easy to underestimate. Consider whether a text marketing campaign would benefit your business.

Some great ways to use text messaging include sending coupon codes, reminding customers about events or telling people about an online sale. Texting can be a powerful way to market your business.

Use Local SEO

People frequently search for businesses from their smartphones to find contact information, look up an address, get directions or read reviews. Knowing this, you should optimise your website for local search terms so people can easily find your site.

Also be sure to use directories like Yelp, Google Places, Bing Places, and other sites, to build a bigger online presence mobile searchers can depend on.

Mobile marketing can play a major part in your Internet marketing strategy. You can start using these tips to reach people through their smartphones and then branch out and look for even more ways to make mobile marketing a bigger part of your business.