As you plan your content marketing strategy and then follow through by creating and sharing content that appeals to your market and is aimed at helping you reach your goals, how do you know if you are being successful?
With any Internet marketing campaign you use it’s essential that you track your efforts and your results so you can find out what is working and what isn’t. The information you get when you measure your results will help you understand your strategy and marketing better so you can change your approach and be even more successful.
Track Links and Measure Traffic
As you publish content to outside sources, like other websites and social media, you are most likely including links back to your website. Use tools, like Bitly, to track how often people are clicking on each link and measure the traffic your content is sending to your website.
This is a great way to find out how visible your content is to your audience and how interesting it is to your market. Content that is boring or isn’t helpful at all won’t generate very much traffic.
Watch your Rankings
One of the benefits you can get from content marketing is higher search rankings. Many content marketing plans and SEO strategies work hand in hand, so by watching your rankings you can measure how successful your plan is. Higher rankings will also help bring more organic traffic to your site, so this is another measurement you can use to find out what benefits your content marketing is bringing.
Assess Brand Awareness
Another major benefit that comes with content marketing is increased brand awareness. As you create and share content with your market, people will become more familiar with your business and what you do. Brand awareness can be hard to measure, but with surveys, focus groups and polls you can measure how well your brand was recognised before and after you started a content marketing strategy.
Measure Leads or Sales
One of the best ways to measure content marketing results is to measure how well you accomplished what you set out to do. For example, if you wanted to generate more leads, email subscribers, social media followers or sales, track and measure that number. First, take note of the statistic before you start content marketing. Then, measure the statistic a few months into your campaign to see if it has increased.
This strategy will work for almost any content marketing goal you have. When you start a content marketing campaign, set some very measurable goals so that you can easily use them to gauge your success.
For example, if your goal is to “Increase sales by 10 percent in the next six months,” you will know exactly how you can measure whether or not your strategy was successful.
As you track and measure your results, try to use them to your advantage. Even findings that show you didn’t meet your goals can be valuable as they can help you find out what you need to do to be successful. If you found out you were successful, don’t settle for that. Discover what made you successful and find ways to do even better or translate that knowledge into other parts of your Internet marketing strategy.