Marketing Funnel Automation
The Benefits Of Automation For Your Business
Hopefully, by now you are aware of the success that marketing funnels can bring businesses when executed effectively.
There are a number of different marketing funnel stages that might seem overwhelming.
Luckily though, there are plenty of tools out there for you to benefit from for complete marketing funnel automation .
Once you’ve constructed your funnel, you can rest easy knowing that automated bots are doing the rest of the hard work for you! Marketing funnel automation takes away the burden or repetitive and tedious tasks. In terms of funnel marketing, this could be sending out your retargeting emails and social media messages to captured leads.
So, what is marketing funnel automation and what does it involve?
If you are finding yourself doing certain tasks over and over again, it is worth looking into automating them. This involves you inputting information, such as lead characteristics and email templates into an automation tool and then letting them take over.
Where your marketing funnel is concerned, marketing funnel automation comes in handy at all stages. It is completely up to you and your business the degree of automation you would like your funnel to have… From lead generation to building advocacy, a huge range of tasks can be being carried out even while you sleep!
How can I make the most of marketing funnel automation?
You might be wondering, are there any parts of my marketing funnel that I shouldn’t automate? The answer is, not really. If you are inputting valuable and accurate information into the automation bots, you will see good results. As the saying goes, you get out what you put in…
Social media these days is (or should be) a major part of every business’ digital marketing strategy. However, it is a mammoth task to keep on top of your new followers/likes and engagement.
You can integrate automated tools like Buffer, to make sure that your social feeds are kept updated with fresh and valuable content without you having to constantly log on and upload yourself. Tools like Buffer and others allow you to post simultaneously on multiple social platforms. You can even schedule posts to go live at different times on each platform.
If you feel as though you just can’t trust a robot, why not pass the baton of your social media to a digital marketing agency? Here at Bigfoot Digital we have a specific social media team with heaps of experience who would love to help you out. They have a strong history of client successes and can take complete control of your social accounts so you can rest easy knowing that trained executives are handling that part of your marketing strategy. Give us a call on 01226 720 755 or enquire on our website to find out more about our social media services!
Another huge part of every marketing strategy is email marketing. Unsurprisingly, marketing funnel automation can cover this too!
As with social media, there is a range of tools you can use for this. Our personal favourite has to be Clickfunnels, which allows a huge degree of customisation and personalisation of your email marketing strategy.
You can segment your captured leads into groups based on certain characteristics that you decide. There are a range of types of people and buyers out there. So as well as segmenting leads, you can personalise your retargeting emails so the right type of content is sent out to the right types of people!
You can carry out this marketing funnel automation using Clickfunnels, for any stage of the funnel. Clickfunnels will keep on top of all your retargeting and follow-up emails for an effective email drip campaign. Providing you input valuable and strategic information about your prospects, which should be easy if you understand your target audience.
The result? A completely custom and effective automated email marketing campaign, all in one place. If Clickfunnels’ marketing funnel automation sounds appealing, you could try their free 14-day trial to see if it’s for you.
Should you use marketing funnel automation for everything though?
Marketing funnel automation will no doubt save you a lot of time and increase your conversion rates. However, make sure that you are still adding some personal touches and personality, or your prospects will pick up on it.
Where social media is concerned, using a digital marketing agency like Bigfoot Digital might be more worthwhile. Social media is all about engaging so you can use an automator tool to an extent but you should still be monitoring responses to build relationships with prospects. No one wants to talk to a robot, so your content still needs to sound (and look) like you and your brand.
Need us to help with anything else?
Hopefully reading this has shown you the ease and importance of using marketing funnel automation as part of your business strategy.
Give us a call on 01226 720 755 for some more advice or if you have any questions.