Pinterest has a big user base that is known for sharing content, clicking through to websites and making purchases. Many businesses struggle with knowing how to use this social media site strategically, so they can use it to its fullest potential as a marketing tool that brings these kinds of results.
While it’s easy to get side tracked and carried away pinning fun images, it is essential that you use your Pinterest account strategically so it will support your marketing efforts.
Don’t Lose Site of your Goals
First and foremost, keep your goal in mind at all times. Ask yourself what you want to get out of Pinterest or how exactly the site can work with your broader marketing plan. Then, make sure everything you do helps you achieve that goal.
For example, if you want to drive more traffic to a specific page, you should make sure you share content from it frequently. If your goal is to build a following, you will interact with other users more.
Your goal could change over time, and you may have several Pinterest goals. That’s okay. The idea is to make sure everything you do on the site is in alignment with your overall purpose for using it.
Become a Resource with Variety
The reason people follow Pinterest users and boards is that they feel there is some value there. They like the ideas, content, tutorials or visual inspiration being shared. That being said, it’s essential that you transform your account into a resource that people will want to use.
Do this by posting helpful content and avoiding becoming purely self promotional. Share your own content alongside content from others and share links to free resources or your blog, so your account becomes more than an extension of your sales efforts.
Leverage Descriptions and Links
Use keywords in your board titles, pin descriptions and biography section to make it easier for users to find your content. Pinterest has become a type of search engine of its own, with users looking for products and ideas using the search function.
Also, pay close attention to your pins’ links. When people click on your posts, you want them to be directed to a page with more information or a page where they can buy a product. Think carefully about where you send traffic and avoid pinning images that just lead to a picture, not a full page on your site.
Make your Site Pinnable
Let your site visitors help you promote your content on Pinterest by making it easier for them to pin images. Add a Pinterest button to your blog posts and other pages or even make it possible for users to hover over an image to reveal a Pinterest button. The easier it is to share your content, the more likely it is that people will do it.
You can also make your content more pinnable by using interesting images that are unique, include headlines or even that illustrate a step-by-step process. These kinds of images get attention on Pinterest.
There’s a lot of power in Pinterest marketing, and by making sure you use the site strategically, you can find more opportunities to build a stronger online brand, drive traffic to your site and make more sales.