Navigating the world of long tail keywords can be a challenge, often lacking the volume of data we use to find our way. But, to discount them as an option altogether would be a mistake. They are worth their weight in gold when positioned correctly. In today’s post, we’ll discuss the importance of long tail keywords and how to use them for ranking success.
We understand the race to the top of Google is a marathon, rather than a sprit. But, how do you get there with so much competition for popular keywords? The answer is through using longer, specific search terms – otherwise known as long tail keywords. These keywords make up 70% of all searches online. You don’t want to miss out on 70% of potential traffic now, do you? We thought as much.
Let’s get started with a definition.
What are long tail keywords?
“Long tail keywords are those that are very, very specific to what people are searching for online. They are lower in volume and in difficulty.”
“Head keywords are usually high in volume and in difficulty as they constitute an entire topic. While they are often searched for, they are not 100% specific to the products or services you are looking to promote.”
Head keyword: SEO (volume: 41,000 /difficulty: 85)
Long tail keyword: SEO Agency London (volume: 600 / difficulty: 52)
Above you can see a clear difference between long tail keywords and head keyword terms. The long tail keyword includes a topic, company and location. This is clever as more and more people are searching for localised services. Ranking for these local keywords allow you to increase traffic from multiple locations across the country. We spoke about the importance of local SEO in a previous post.
Why use long tail keywords?
Ask yourself, where do people find my website? What are they searching for? And, most importantly, how do they search? These questions will determine your keyword strategy.
If you want to stay ahead of the game, you need to make the most of search engine optimisation for voice search. People don’t use voice search in the same way they do regular search. If you search Google, you’re not going to type “how to improve my SEO using a long tail keyword strategy.” That takes too much time. With voice search, however, it’s basically a conversation so long tail keywords are used all the time.
Think about how people speak. Answer the Public is a great tool for this; it digs deeper into what questions people are asking online using words like “which” and “who” and “what” to give detailed recommendations.
People asking these questions will know exactly what they are looking for. Someone searching for ‘SEO’ may be looking for a career in marketing, or perhaps advice for their business. They may not be interested in your business or services.
For this reason, you should target long tail keywords as the traffic you are bringing in is relevant and more likely to convert. These people know what they want and are searching using specific terminology.
PPC campaigns and long-tail keywords
An added bonus in using long tail keywords in your PPC campaign is they are much cheaper per click. They have the ability to transform results with a carefully managed campaign that is sure to convert more relevant traffic and cost you less money. Result? We think so.
Getting started with your long tail SEO strategy
So, long tail keywords are incredibly important but how do I get started? Partnering with a trusted digital agency with expertise in locating the right keywords that will bring in a positive return for your business, is the first step.
At Bigfoot Digital, we have achieved first page results for our business as well as for our clients. If you want to discuss how we can help increase your rankings using long tail keywords, speak to an SEO expert. Tel: 01226 720 755.