Are you using Pinterest to its fullest potential? There are some little-known features that can help you get more out of the site and make your account a more powerful social media marketing tool.
Pinterest for Business
This feature, or option, may not be little known, but many businesses don’t know why it’s so important to get a Pinterest business account. First, a business account will let you verify your identity, adding a checkmark next to your name, so your market will identify it as your official account.
Secondly, Pinterest for business opens up opportunities to use promoted pins, rich pins and buyable pins, which can make it easier for people to interact with your account, not to mention easier for you to achieve your marketing goals.
Business users also get to use the “Pin It” button, which they can put anywhere on their site to encourage people to save and share their content.
Another perk business users can take advantage of is Pinterest Analytics. This tool will show you which of your pins are repinned the most, what your followers are interested in, your impressions and daily views and so much more.
This information is valuable because it can help you analyse your Pinterest use and help you find ways to be more effective, as you’ll have deeper insight into your content’s performance and your market.
The search function on Pinterest has come a long way and you can use it to help your market find you. Just like traditional search engine optimisation, this will require you to use strategic titles and descriptions that include keywords.
Whenever you pin content, make sure you use keywords people are likely to search for so your pins will appear in search results, driving people to your account, and ultimately, your website.
You can set up Pinterest boards with several collaborators so that multiple people can add content to them. This makes it easy to create boards that act as comprehensive resources and allow you to showcase multiple points of view and areas of expertise.
There are all kinds of ways you can use this feature. For example, you could team up with local businesses or related accounts to create a board that becomes a one-stop resource for your market. Or, you could have group boards that several of your team members contribute to, helping you grow your account and provide a variety of content.
Secret boards, which only you can see, are a great way to organise content, collect resources and even keep an eye on your competitors. These boards could act as a system where you collect content to share with your followers through Pinterest and other social media networks.
You could also use them to keep tabs on what kinds of content or pins other businesses are using, so you can make your own content and account more competitive.
Pinterest is a popular social media network that lends itself well to sharing visual posts, how-to content and inspirational posts. Use these little-known tips to make sure you are getting the most out of your Pinterest marketing.