The Penguin update caused uproar and panic in the SEO world as web masters feared unfair punishments for ‘over-optimisation’. Well, I think it’s safe to say the update has well and truly rolled out, and the Internet hasn’t been turned on its head like we feared.
Some are marking these changes as the death of SEO, and the dawn of a new era of social media optimisation. While we agree that SMO is highly valuable and can drive some terrific traffic, the value of SEO cannot be emphasised enough. Content is king may be the new mantra, but content is nothing without a touch of responsible on-page SEO and a good link-building routine.Oops! Wrong Links!
Going back to basics and re-learning the fundamentals can be a great way to refresh your SEO strategy. This week, we’re going to look at link building, and ways you can apply your link-building techniques to your content creation strategy.
10 Basic Link Building Techniques
- Start a blog. This is the easiest way to generate natural links, but it will only work if you create content worth linking to.
- Blogs in turn lead to many other opportunities such as guest blogging, and submitting your blog to directories. Become one of the top information sources in your field and you can benefit from tonnes of traffic.
- If you’re a natural people-person, you can benefit from building genuine relationships with bloggers. Many have feared that this will result in an SEO penalty, but if you are responsible and don’t send out ‘spammy’ signals, this can be a great way to increase your audience and generate links.
- Press releases are a great way to get a little extra coverage. Make sure you’re only using them to announce really bit news! This also may help get you coverage by local news outlets and bloggers interested in your niche area.
- Social Media is one of the best ways to share your content and to get it in front of all the right people. Although the links back to you site will generally be nofollow links, it can help increase your audience reach and help bump up your presence in blogs.
- Sites like Ezine allow you to show off your expertise in certain areas by submitting articles on specific topics. In exchange for your hard work you’ll gen an author profile and links back to your website.
- Keep a camera with you at all times. With blogging taking off at an alarming pace, bloggers are always looking for great images to use in their posts. The honest ones will almost always provide a link back to your site. Host your images on FlickR, with a link to your site, and make them available under the creative commons act. Make sure you optimise them for search with tags so the right audience will find them.
- Use your expertise to get interviewed. Sign up to Help a Reporter Out as a source and keep your eye out for opportunities to share your knowledge and opinions. Most reporters will happily give you a link back to your website.
- Write content that is controversial and worthy of debate and sharing. Just try not to completely alienate your audience like Cathryn Sloane did.
- Conduct research. If you’re already monitoring your analytics, why not experiment with different techniques and publish the findings. Bloggers love to find hard research to write about, as it adds weight to their posts. Present it in an infographic and you’ll be even more popular!