Leadpages vs Clickfunnels: Which Software Should You Be Using?
Competition in the marketing funnel world…
Click funnels are the new controlled marketing method taking businesses by storm. However, they can be a confusing concept to newbies. This is made worse by the increasing amount of software available to you to create your own marketing funnels. The main software debate is centred around Leadpages vs Clickfunnels . They both offer you similar services and options but which is better? We will hopefully help you to make an informed decision about which to invest your hard-earned money in.
Leadpages… better than Clickfunnels?
Leadpages is on online software where you can build landing pages, which aim to collect peoples’ details so you can then retarget them with more of your marketing efforts. It also offers further services for you to retarget people, such as pop-up opt-in forms (Leadboxes), email leads (Leadlinks) and SMS leads (LeadDigits).
Leadpages offer a selected and limited number of pre-made templates for your landing pages. They only allow customisation in terms of the text and images. You can’t add any new or completely personal elements to make them super effective and unique.
To sum up Leadpages…
This tool would be a good alternative to Clickfunnels for an individual or company with a small budget, only looking to make one landing page. However, if you are wanting to really get stuck in and make the most of marketing funnels and their hugely profitable benefits… This is probably not the software for you.
Although some of the features are similar to Clickfunnels, it is just not as effective if marketing funnels are something you want to make a prominent part of your digital marketing strategy.
Clickfunnels… the real deal
Clickfunnels allows you to go a step further than Leadpages, hence it costs slightly more – you get what you pay for in that respect!
As well as allowing you to create landing pages, you can produce successful sales funnels too. There is an option for you to use one of the provided funnel templates or create your own completely from scratch. Get creative! Clickfunnels doesn’t limit you in your abilities whatsoever and allows your funnel to be completely personalised to your specific aim. Therefore in terms of the amount of opportunity for success, when considering Leadpages or Clickfunnels… Clickfunnels wins!
Landing pages, otherwise known as squeeze pages, are a highly important component in the marketing funnel process. However, retargeting customers is equally as essential to move people to the next stage of your funnel.
Clickfunnels allows you to set up different automated email responses. Once there is a new lead, the autoresponder tool contacts them to hopefully carry them further down the funnel. You can even sort your email list into categories so the automated responses are more targeted. If a person feels like your emails are more personal to them they are far more likely to take into account what you’re saying.
More happy people = higher funnel conversion rates!
Monitor your funnel progress…
Let’s further the Leadpages vs Clickfunnels debate. Clickfunnels also allows you to track the progress of your funnels and campaigns. Such as tracking conversion rates, seeing your top affiliate and other key performance statistics. There is an option to test your pages before you put them into action to see which components work well and which are not so great. You can test this headlines, designs or even buttons.
A feature that Leadpages and Clickfunnels have in common is the drag-and-drop aspect. Though Clickfunnels takes it further by allowing any type of editing and personalisation as well. Type any text, add any image or button that your heart desires and drag it to wherever you want it on the page – simples.
When talking through the features provided by Leadpages vs Clickfunnels, it almost seems impossible that there could be a Clickfunnels competitor.
So where’s my money going?
Though Clickfunnels may be on the pricier side, with the huge number of features it has to offer, it can’t really be argued with. There are two payment packages available, with the ‘Starter’ package at $97 per month for beginners and the ‘Etison’ package priced at $297 per month. If Clickfunnels seems appealing but you don’t want to splash the cash straight away, they are offering a free 14-day trial. You can try before you buy!
Leadpages is undeniably a lot cheaper than Clickfunnels, but this is likely due to the reduced number of features and opportunities. The standard plan is $37 per month but even cheaper if you commit annually etc. If funnel marketing is something you want to dip your toes into and not invest a lot of time or money in, Leadpages is recommendable.
However, if you are looking at funnel marketing as an online marketing tool that you are going to be using regularly to generate leads, Clickfunnels is worth the price… and really isn’t that steep.
Need any help?
Hopefully the Leadpages vs Clickfunnels software debate has inspired you to invest in a click funnel software as part of your marketing strategy. If you would like some more advice, give us a call on 01226 720 755. We can explain marketing funnels in more detail and advise you on how to get started.
Disclaimer: We are using affiliate links in this post, so if you choose to purchase Clickfunnels by clicking on a link, it will pass a little commission our way (at no extra cost to you).