Keyword Research


Along with a full website review, we will conduct thorough SEO keyword research. Focusing on your business objectives we will look at relevant words and phrases that your target audience will use when searching for the products and services you offer. We will consider search volumes and assess the competitiveness of each term and draw up a list of targeted keywords.

The objective of this exercise is to come up with a list of keywords that will deliver the best return on investment for your business once your website starts to rank for them. Once we have agreed your keywords we will then build this information into the website review, advise you on the best way to optimise your website for the search engines,

specifically for these keywords, and incorporate them into SEO copywriting. Clearly the more keywords we target the more time is required to optimise them. Initially we advise selecting a small, highly targeted number of search terms which, once these start to rank, we can then expand to include others keywords.