The new year is upon us, and that means it’s the perfect time to get organised and review your plans for online marketing and branding. If you don’t really have a plan but are using social media, your website and your blog without real purpose or without using them to their fullest potential, you are missing out on opportunities that could help you propel your business forward.
Take control this year and create a plan that helps you reach your goals, so at the end of the year you can look back and see how much your business has grown.
Build on Success and Learn from Failure
If you had a marketing plan last year, take some time now to review what you did. List your successes and your failures, or areas where you weren’t as strong as you could have been. This exercise will help you learn what you did well and what led to success, so you can build on that foundation this year. It will also help you understand what didn’t work very well, so you can either change your approach or try something new.
This is an important exercise because if you don’t take the time to measure your results and assess your marketing, you will never discover how you can take things to the next level and achieve even better results.
What Consumers Want is Changing
Smartphones, tablets, laptops and even smart watches are commonplace now, but with these gadgets come different expectations from consumers. People expect to be able to connect with you easily through social media, the internet or a mobile app. They want their interactions with you to be cohesive, so your content marketing, social media marketing and branding need to work together to create a positive customer experience.
In essence, consumers are expecting businesses to use technologies to make life easer. This year, look for ways you can use mobile gadgets, cutting edge search engine optimisation strategies, content marketing and new social media tactics to make it easier for people to connect with you, buy your products, learn about your business and support your brand.
Internet Marketing is a Science and an Art
As you put together your 2015 marketing plan, remember that internet marketing is both a science and an art. To see results, you do need to know what your market wants, understand your demographics and track things like the number of “likes” you get, your site traffic, which keywords bring traffic, and landing page conversions. These statistics are essential to understanding what tools you should use, what kind of content works for your market and how you can earn higher search engine rankings.
However, if you only focus on numbers, statistics and facts, you risk forgetting that you are trying to reach people. This is where the art of internet marketing comes in. Your strategy needs to appeal to your market’s emotions, needs, interests and tastes. Your content, social media posts, website and blog all need to work together to reach your audience in a way that will bring results. Having high traffic numbers won’t get you anywhere if your website doesn’t appeal to your market and encourage people to follow through with your call to action.
As we kick off the new year, keep these things in mind to plan your internet marketing strategy. By taking some time to create a solid plan now, your business will benefit and grow all year.