By not you must be fairly well acquainted with Facebook Timeline – like all other Facebook updates, we resisted it at first, but not that it’s here we don’t seem to mind too much. Reports have been mixed regarding the reception of Timeline by brands; some say customer engagement has dropped since Timeline while others report an increase in interaction.
This could be down to brands applying old methods of Facebook marketing to an entirely different model. Gone are the days when a brand could simply sit on Facebook, post the occasional photo or link, and gain an abundance of traffic. The current buzzword for the marketing industry is content, which is exactly what Facebook wants to help you develop and share with your audience.
According to the Facebook blog, they believe the best way to bring Facebook timeline to life is through apps. Apps hold a very special and prominent place on Timeline profiles, and they’re a sure-fire way to get your audience talking and buzzing about your brand.
Here’s a round-up of some of the best Facebook app campaigns at the moment:
Simple but effective, the fan gate gives added incentive to ‘like’ a page: Assassin’s Creed III will unlock content once they hit 1 776, 000 likes, tweets and shares.
Innocent Smoothies fruit picker game [warning, highly addictive]
Ben and Jerry’s Core Tour App… because who can resist a good ice-cream related app?
If you aren’t looking to create your own app, you can still utilise the ones available to give your social media marketing campaign a human touch.