Is Pinerly Worth the Wait?

I finally received my invitation to the private beta test for Pinerly, the Pinterest analytics suite, and signed up in a flash. I’ve been excited to use this particular tool for a few reasons: first up, I want to know just how much traffic my pins are generating, even if my pins aren’t aiming to drive commercial traffic. Maybe it’s just simple curiosity, but I wonder how many of the 25 or so re-pins I get for images result in traffic to the source. So, getting Pintimite with Pinerly.

First Impressions

The user interface is Pinterst-like and very easy to navigate. Across the top there are the following options; campaigns, pinalytics, suggested and follow. Scheduling was one aspect which I was looking forward to using, so hopefully that will be up and running soon.

While I though this would just track pins I’ve already pinned and present me with lots of wonderful stats, I was sadly mistaken. You have to pin through Pinerly to activate the tracking, which I guess makes sense. The problem is that the Pinerly It bookmarklet is buggy, and I had to pin directly through the website to make my ‘campaigns’ start tracking.

It’s also very slow, you’ll have to go through 2 processes, Pinerly and then the regular Pinterest pin tool. I can’t imagine this would be a great tool for power users, but it would be useful for tracking particular Pins, like a coupon from your business.

Pinalytics

Another peeve I had with this  is the viewing format, rather than seeing stats for one day, it would be nice to be able to see stats for a whole week, or even a month. Although with the graph function this might not turn out to be such a problem.

I’m not entirely sure how instantaneous the updates are, but as soon as you Pin a campaign the stats will be able to tell you the reach of your pin.

The suggested content and follow tabs seem to be more about added extras, as the content suggestions are fairly generic and hardly plentiful. Having said that, it is nice to see some new suggestions for people to follow.

I’ve posted about eight campaigns so far, and I’ll be sure to post an update on the status of these in the coming week.