Instagram have been on a bit of a roll of late with their latest update, Instagram Stories, proving very successful at this early stage.
It seems like Instagram have really been taking on board their users’ comments and last month, it was announced that Instagram will also be rolling out business pages. At present, all Instagram pages are the same – a single user – and this goes for brands, too. Now, probably bolstered by their acquisition by Facebook, they are rolling out business specific pages with business specific features. But what are these features?
Firstly, Instagram business accounts include a contact option, whether this is email, phone or text. The button is pretty obvious, right at the top of your profile and makes it incredibly easy for people to get in touch straight from your profile.
Secondly, actionable insights are finally a part of Instagram. We’ve been able to tell who our audience is for years over on Facebook, but never on Instagram. Now, we can tell who is following our page AND which posts are proving to be the most popular. Game changer.
Finally, there is a feature that allows us to turn already popular posts into ads. This would be like the ‘boost post’ button on Facebook. This ad will then be served to more people in your target demographic. The best bit is that you can add a button to your post/ad and encourage people to take action there and then.
Currently, these business features are being rolled out in the US, Australia and New Zealand, but we’ve been assured that the UK, Europe and the rest of the world won’t be too far behind. Any profile can be changed into a business profile, by simply clicking on the setting button (cog) on your profile screen and clicking ‘change to business profile’.
Instagram is becoming a huge platform, and is up there with one of the biggest there are. With over 500 million active users of which 300 million are active on a daily basis, 4.2 billion likes per day and 95 million uploads, it’s easy to see why your business should be jumping on board.