Why Is SEO Important?
SEO: What is it and why does it matter?
When it comes to online success in this day and age, SEO is a must. Knowing the importance of SEO and mastering it can be the difference between success and failure. To rise above your competitors, you need an effective strategy in keeping with Google’s guidelines.
Getting it right allows your business to grow, expand and fulfil its potential. Good SEO practices can secure you the top places on search engines, allowing you to rank higher for specific keywords, promoting trust in your site and ultimately increasing profits.
What is SEO?
SEO stands for search engine optimisation. Something which is more important now than ever before. Optimising your website and improving your rankings is a no-brainer as it allows more customers to find you first. And if that wasn’t enough, there’s more!
Following good SEO practices also increases the overall quality of your website, making it more user-friendly, quicker and easier to navigate. In general, SEO works as a framework to improve the overarching success of your business, increasing your rankings and client base.
SEO is essential if you want to meet the objectives of your business and thrive through online success. Here is a breakdown of the importance of SEO and the reasons why it is key to accomplishing great things:
When your customers search online, they very rarely look past the top five results. Therefore, to get found, you need to rank highly, and on that first page.
Improved user experience:
Using effective SEO strategies can dramatically improve user experience on your site. Users trust search engines, by extension meaning they trust you if your website ranks highly on search engines like Google, Yahoo or Bing.
Social media promotion:
SEO also works side by side with social promotion. If your website ranks highly on trusted search engines, customers are more likely to promote your business on social platforms. This is where social sharing buttons come in. Including these buttons on your blogs, guides and resources can massively increase brand awareness. You know the ones that follow you down the page? They encourage shares on social media. The more shares you get, the more people will follow suit. No one likes to be first – start the chain by sharing the content across your social media business accounts.
Good internal practices:
Sticking to good SEO practices improves the running of your website in general. This is especially useful when thinking about large sites with multiple content creators. It provides a checklist for all writers to follow, leading to a smooth and seamless web page.
Finally, SEO is arguably most important for this key reason. It places your business above competitors. Ranking highly allows your potential customers to stumble across you first, tempting them to interact with you as opposed to being swept up by other competing businesses.
Introduction to SEO – for beginners
Understanding the importance of SEO may seem complicated, but when you get to the root of the matter, it is really rather simple. When you perform a search on a search engine like Google, the order in which the results appear is based on algorithms.
These algorithms are undoubtedly extensive as they date back years, but the factors they implicate concerning your website is relatively straightforward. There are many factors determining which site is ranked first (200+ to be precise), and SEO orders these factors into a dynamic framework.
These factors fall into one of two categories, on-site SEO and off-site SEO.
On-site SEO is the structure of your website, including the URL structure, navigation around the site and page optimisation. These components all work together to help search engines trust your website. However, over-optimising these aspects can do the opposite if not approached with caution.
Search engines work by finding those websites they determine as the most relevant to feature on the first page of their results. One factor which hugely impacts this is the number of incoming links to your site.
The quality of links is vital, as authoritative links increase the validity of your site. Be aware that poor quality links can have an adverse effect, so do not invest all your energy into the volume of links. Paid links, article directories and link farms affect your rankings negatively, so be sure to focus on high-quality links to boost your business. Think relevance, authority and trust!
How is SEO different from Internet Marketing?
SEO is effectively a strategy used alongside other internet marketing techniques like social media marketing, emails, lead generation and web design etc.
The importance of SEO content
SEO works alongside content, so making sure your content is optimised for search engines is essential. SEO can only get you so far. If you do not have good content, SEO doesn’t guarantee endless sales for your company.
There are lots of things to consider, but getting your content spot on is well worth your while as it can make all the difference when optimising your site. It goes without saying, your content needs to be well written, paying particular attention to spelling and grammar.
Something you may not know is that you need to think about your keywords and where they are positioned. Optimising your content with naturally, yet frequently, occurring keywords will give your page more authority, meaning it will rank higher. Including your keywords behind the scenes, in meta titles, descriptions and image alt tags is also essential for an effective SEO strategy.
SEO is essential because…
It not only gives your website a boost, but it also ensures your site is user-friendly, quick and easy to navigate, encouraging customers to stay longer and choose you.
We all search online, most of us on a daily basis, so securing those top spots is the best way to promote your business and increase trust in your company. So, what are you waiting for? Give your business a kick start and find the best SEO strategy for you today.
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