If You Haven’t Started Using Google Authorship, You’re Missing Out

By now, most people have probably heard of Google Authorship. Even if you haven’t heard the term before, you’ve likely seen it being used when a page of search results displays a person’s picture next to a link.

In short, Google Authorship is a way to link content to a personal Google+ profile page, which can help your site get better rankings. Google likes to emphasize quality content and when brands use authorship they are signaling to Google that their content is deserving of high rankings.

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So what’s the big deal? Why is connecting your content (both behind the scenes and for readers) so important?

More Clicks from Searchers

Pages with Google Authorship may get more clicks. If users see results with a face next to them, they may deem them more trustworthy or more authoritative than other sources. If your brand is big enough and your have a recognizable profile, searchers who come across your authored results may be more likely to click on them because they already trust you.

Faster Results than Other Methods

Some experts have seen Google Authorship results almost instantly. After you set things up with your Google+ account and on your website or blog, your pages will immediately begin showing up in search results with your picture next to them. Most other search engine optimisation tactics don’t begin to pay off until several months after implementation, so this is a big benefit of authorship.

Extra Link Listings

In some cases, pages with Google Authorship gain some extra link listings. If one of your pages shows up in a search, some of your other authored pages could show up under the primary link as “related” results, since all the pages are by the same author. More links means more traffic.

Benefit All Your Websites

Interestingly, the extra link listings Google Authorship can provide are not confined to one website or blog. So, if you have several different sites or contribute to multiple blogs, you could link them all to your Google+ profile, add authorship to each site, and get related links from different websites listed in search results. In other words, Google sees each of your pages as connected by your Google+ profile, not the domain name.

Google +1 Button

When you actuate Google Authorship on your Google+ profile, you’ll also need to activate the +1 button. Doing this means that you can add a +1 button to your content (that is linked to your profile), allowing readers to recommend your blog posts. Of course, this can create a social buzz and bring more readers to your site, but it can also benefit your SEO efforts.

Google Authorship is one of the biggest SEO tools of the future. By connecting your website to your Google+ profile, you’ll be tremendously benefiting your search rankings and even helping your brand.