YouTube is a major social media network that can help you build your brand, generate traffic, make more sales and reach other business goals. But, YouTube doesn’t lend itself to every business. The visual aspect and the type of audience the site attracts need to line up with your business and goals in order for you to benefit from it.
How do you know if YouTube is a good fit for your business? If you answer “yes” to these five questions, you should consider adding the site to your social media marketing strategy.
Does Your Business Already use Video?
If your business already produces videos as part of its marketing strategy, YouTube may be a good fit for you. Creating high-quality videos that inspire and move your market is one of the most important parts of using YouTube effectively, and if you have already started producing videos, why not use YouTube to deliver them to your market?
Do You Already Use Social Media Marketing?
You don’t necessarily have to have a strong social media following to use YouTube successfully, but it can help. When you already have a strong and loyal Facebook, Twitter, Instagram, LinkedIn or other social media community, you can leverage it to help you get more YouTube subscribers and views.
Are Your Products or Services Visually Interesting?
Businesses that have products and services that are visually interesting generally do better on YouTube. If your business lends itself to how-to videos, product reviews or informational, entertaining or moving videos, you should consider using YouTube.
It may seem obvious, but to get a lot of views and shares on your videos they need to be interesting. If your business or industry isn’t very visually interesting, you may want to pass on YouTube and opt for social networks like Twitter or LinkedIn.
Can You Use Video Creatively while Still Meeting Your Goals?
Your business shouldn’t create videos just for the sake of creating them. If you can creatively and strategically capture your brand, business and products in video format, while meeting your business goals, YouTube could be beneficial to your business.
A picture is worth a thousand words, but only if it is done well. The videos you use need to be of the best quality, portray your brand and speak to your market. If you can accomplish this, YouTube could give your marketing a boost.
Would Your Market Respond to Video Content?
Lastly, if your business can successfully reach its markets through video, encouraging them to respond to calls to action, you should consider using YouTube for social media marketing. As you form your online and social media marketing plans, it is important to make sure you are choosing channels, tactics and strategies that your market will respond to, and if video is one of them, you should consider using YouTube.
YouTube can be an extremely powerful social media network if used for the right purposes and for the right business. If you answered “yes” to these questions, you should consider finding a way to add it to your social media marketing strategy.