If you use email marketing as a way to promote your business, are you also using it to directly increase your sales? Getting sales messages right in your market’s inboxes can be a very effective way to drive people to your site where they will make a purchase, but only if you know how to use email this way.
When it comes to sales emails, all the regular email marketing rules apply. You need to provide professional content, avoid spamming your subscribers and offer true value. But, there are a few more things you should keep in mind as you try to make more sales.
Target your Products to the Right Subscribers
When you promote products through email, you need to make sure they appeal to the subscribers you are emailing. Take steps to target your messages and products to your subscribers, even consider creating sub lists to make this easier, so the people who read your emails will be attracted to your offer.
This involves knowing your subscribers, so do some research to find out if these people have bought one of your products before, what products they would be most likely to need and what their demographics and psychographics are.
Sell Benefits, then Features
To avoid spam-like content or overly promotional copy, sell your readers on the benefits of your products first, and then move on to explaining features. What buyers really care about is what a product can do for them, how it can make their life easier and why they should spend their money.
After you have explained these benefits, go on to outline your product’s features to back up the claims you are making and prove why you are better than your competition.
Offer Relevant Motivation
Consider giving your subscribers some extra motivation to make them want to buy your products. Things like discounted prices, sales events, coupons, free shipping and buy-one-get-one-free deals can help sway potential buyers enough to make them follow through with your calls to action.
These kinds of emails can also help you maintain your subscribers, as people will begin to recognise that your emails provide value and good opportunities they don’t want to miss out on. They can also help you attract new subscribers as you publicise the good deals your subscribers get.
Make the Purchasing Leap Easy
Finally, make it very simple for people to purchase something after they have read your email. Use buttons, graphics, images and colours to draw attention to your calls to action so people will know how they can respond.
Then, make sure the page you send subscribers to works seamlessly, so people can easily shop and browse your products and then successfully check out.
Email marketing has the potential to help you boost your sales, and using these tips will make your campaigns much more successful. As you continue to build your lists, look for ways to use them to promote your products and encourage people to make purchases.