How to Write a #Winning Twitter Bio

Composing a tweet is one thing, but writing a biography is a whole other kettle of fish, that’s why Twitter kindly gives you an additional 20 characters to play with. Unless you’re a superstar celebrity there is no reason to believe that anyone on the internet has any idea what you do, which is why you have 160 characters or less to tell them.

Writing a Twitter bio can be a long and drawn out process filled with revision after revision. Before you tear your hair out, read these 5 top tips for making the most of those precious 160 characters – use them wisely!

1. Before you write anything, remember what you’re trying to achieve. You want to let people know what interests you, and therefore, the content of your tweets. You are not writing your life story. Try to keep relevant and on topic by only referencing what followers can expect to find in your Twitter feed.

2. Just write something, anything! The biggest Twitter no-no is leaving your biography blank. This, combined with the egg head profile picture. There’s no better way to turn away potential followers than to leave this field blank, even if you can’t come up with something pithy and witty, at least try plain old descriptive.

3. Things to avoid? The hyper-annoying buzz words of today. Adding Guru, Ninja, Master or Expert to your job title doesn’t make you seem any more qualified, so stop it. Likewise, making references to Cupcakes, Unicorns, Rainbows or Glitter doesn’t make you seem excessively cute or girly. And finally, avoid the overly devoted family guy bio “I love my family more than anything in the world.” It’s all very nice, but it doesn’t say anything about how you plan to use Twitter, unless family-related tweets are all you dish up.

4. Space is limited, so avoid superfluous or excessively flowery vocabulary. Like that. Lists are better because they avoid the need for excessive punctuation and filler words. This will also allow you to explain who you are, what you do, and what you tweet about. Top Tip: You don’t need to mention your location as this will be shown directly below you bio.

5. Whether you mention your company Twitter account directly (for example: @BigfootDigital) is entirely up to you. A word of warning however, you may want to follow this with a disclaimer to the effect of “tweets are my own and do not reflect the views of my company”. Be warned that this is not a fail-safe solution, if you tweet something questionable, it will reflect on your company. By placing your company name in your bio you are creating an associative link between the two accounts. Proceed with caution.

Do you have any pet peeves when it comes to Twitter biographies? Or do you know of anyone with a stellar example of a Twitter bio?  Share them below!