There’s no question that Twitter is one of the most popular social media sites out there right now. If your business uses Twitter as part of its social media marketing campaign, you can make some changes to how you tweet that will help you get more traffic to your website.
The ways you choose to use Twitter will ultimately depend on your business and audience, but these tips can be modified and personalised for most businesses.
Leave Room for Comments
Yes, Twitter does give you 140 characters to write a tweet, but don’t use them all. This may seem counterintuitive, but by writing shorter tweets you’re leaving room for people to retweet them, along with their own comment. Shorter tweets can also capture attention faster and people will be more likely to read them as they scroll through their Twitter feed.
Use Content Teasers
Think of writing tweets, that link to your own content, like writing subject lines for your marketing emails. The tweets need to get people interested in your content so they will want to click on the links you share. An easy way to do this is to tell people what benefit they will receive by visiting your site. For example, maybe you are offering a freebie, your blog post is the answer to a common question or you are sharing a helpful how-to guide your market will be interested in. Whatever the benefit is, share it.
Capture Attention with Quotes and Statistics
Another great way to capture attention is to share quotes and statistics and then link to your website. Sharing a phrase or some interesting statistics from your latest blog post can get people intrigued enough to click on your link.
Use Hashtags to Tap into Audiences
By using hashtags you can tap into entire audiences of people who may be interested in your content and who are potential site visitors. You can use more general hashtags, like #socialmedia, #technology, or #business, or you can do some research to find hashtags that are more specific and used by your target market.
Share Old, Relevant Posts
If some of your older blog posts are still relevant, share them! The more content you can share from your website, the more chances you will have to get more traffic. Of course, don’t overly promote your own content, but sharing older posts can help you recycle older content to get people to your site.
Participate in or Host Tweet Chats
Tweet chats are an excellent way to meet new people, get more followers, promote your business and get traffic to your site. If there are major industry tweet chats your business could contribute helpful information to, participate in them. You can also host your own tweet chats as a way to communicate directly with your market and drive traffic to your website.
Communicate with Your Followers
To get the most out of Twitter, you need to engage with your followers and other users. It’s not enough just to send out links to your website. When you comment on others’ tweets, answer and ask questions and reach out to others, they will be more likely to interact with your tweets and content.
Share Content People want to Retweet
Of course, one of the best ways to get people to your website is to produce and share content people want to read and share. As you become known as a high-quality resource, people will want to visit your website and share your content with others, helping you get even more traffic.
Start using your Twitter account to get more traffic to your website by implementing some of these tips in your social media marketing strategies. As you increase your traffic you will benefit from more sales, higher search rankings and a stronger brand, among many more valuable benefits.