How to Use the Top 10 Content Marketing Tools

There’s so many content marketing tools to make your content the best that it can be.

Moz has released the results of its 2015 online marketing industry survey. The research gives an inside look at how the internet marketing world is developing and by looking at its results, you can find ways to enhance your own strategies.

This year, more than 3,600 marketing professionals responded to the survey, and just one of the interesting findings is a list of the 10 most popular content marketing tools. Here’s what each one does best and how you can use it at your business.

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1 — Google Alerts

Google Alerts is a simple tool that allows you to sign up for email notifications when new content about a specified topic is published. You can choose from suggested categories or create a custom alert with any word or phrase. Use Google Alerts to stay updated on industry-specific content or to be alerted when someone mentions your business or products.

2 — Google Trends

Google Trends lets you view trending searches, topics and stories. You can filter topics by category and country to drill down to specifics. Use this tool for keyword research and to spark ideas for blogging and content marketing, so your content will be on track with what people are looking for.

3 — Reddit

Reddit is a forum of sorts that lets users vote on articles and the more positive votes a story gets, the higher it appears on the site. The network also hosts “subreddits,” which are communities of readers.

This is a great tool for getting your content out there, discovered, talked about and shared. You can also use Reddit to monitor industry trends and get inspiration for new content that would interest your market.

4 — BuzzSumo

BuzzSumo is an amazing tool that lets you see what content is getting the most social media shares for any topic you want. Simply type in a phrase and instantly see a list of high-performing content with the number of social media shares each one has received.

BuzzSumo is ideal for discovering what kind of content is most effective in your industry. Use it to search for terms related to your business and create competitive content that is more likely to succeed on social media.

5 — Followerwonk

Followerwonk lets you learn more about your Twitter followers by showing you who they are, where they live and when they tweet. It provides helpful, visual reports to help you analyse your Twitter use. Use this site to find high-profile accounts in your industry, analyse your Twitter use and find ways to enhance your account.

6 — Fresh Web Explorer

Fresh Web Explorer makes it easy to find online mentions of your business and target keywords and even find out how often your competitors are mentioned. This tool can help you track your efforts, online reputation and search engine optimisation results.

7 — Feedly

Feedly is a blog reader that allows you to build a custom feed full of content from anywhere across the web. You can organise it by topic so you can easily skim through blog posts. There are so many ways you can use Feedly for content marketing, including organising content to share, keeping an eye on your competitors and brainstorming ideas for new content creation.

8 — Disqus

Disqus is a commenting tool you can add to your website to make your blog a part of a larger network. The site also provides a dashboard that makes it easy to manage comments on your sites. Use this tool to help you create a community around your blog and make your content more interactive.

9 — Google Plus Trending

Google Plus Trending gives you a glimpse at what topics are popular on the network. It uses hashtags, which you can click on to see related hashtags and content with those tags. This is another tool you can use to discover what your market is interested in and what kind of content is doing well on the social network.

10 — HARO

HARO, or Help a Reporter Out, is a site that connects journalists with sources. It can be used in your public relations, SEO and marketing efforts as you get your name out there and build links on reputable sites back to your own website.

All of these tools have something different to offer and can help you make your content marketing strategy and efforts more effective. If you aren’t using these, look into what they can do for you and give your content marketing a boost.