Google Plus is an excellent content marketing tool from both a social networking and search engine optimisation perspective. The growing user base allows you to get your message in front of a bigger audience that can also help you share your content. From the beginning, it became clear that Google was going to use Google Plus to help it determine where a page appears in search results. You can leverage these benefits by using Google Plus wisely.
If you haven’t already set up Google Authorship for your blog, you’re missing out. Google Authorship links your blog posts to your picture and profile, links all of your content together and ranks pages linked to your name higher. Have you ever noticed a Google search result with someone’s name and picture next to it? This is Authorship in action.
Enabling Authorship on your blog links your Google Plus profile to your content, so when one of your posts appears in search results, your name and picture will be next to it. This is a great branding opportunity, and it also helps with SEO efforts, since Google ranks Authored content higher than other content.
Another benefit of Google Authorship is the related content listing. When someone stumbles across one of your blog posts on a page of search results, he may also see links to other content written by you. This can help you build your brand and increase traffic to your content.
Google favors legitimate content, and it uses Google Authorship as one way to differentiate between genuine content and spammy content. Using Google Authorship will help your page rank higher as Google recognizes it as natural, high-quality content.
Build a Google Plus Audience
Just like any other social network, the audience you build on Google Plus can help you gain more traffic, which can increase your page rank. When you have a large, engaged audience that clicks on the posts you share and that passes your content on to their connections, you’ll start to see results. You can grow your audience by using hashtags and participating in Google Plus communities.
Depending on your business, you could even start your own Google Plus community to create another channel you can use to reach your target market and communicate with it on a regular basis.
Use Links and Keywords Wisely
Google Plus allows businesses to use links in their about section, an opportunity you should take advantage of. Of course, these links are very helpful for your audience, but they can also boost your rankings. Use keywords as the anchor text for links that go to your website, but make sure your content is still people-friendly and doesn’t look spammy or forced.
Your keywords should also be used in your Google Plus posts, so that your posts will appear in search results when your connections search for those keywords, thanks to Google’s Social Search.
Google Plus is a growing social network with an added advantage: it very directly impacts search results. You can optimise your content marketing tactics by using Google Plus features to gain more traffic and better search rankings.