How to: Storify

Wouldn’t it be great if there was a way to compile interesting things from across several social media platforms, and then present it in a beautiful and searchable way? Well, you’re in luck, as the lovely folks at Storify have been allowing you to do this since they won the “Startup Accelerator” at South by Southwest back in 2011.

Like a Pinterest for social media communications, Storify allows you to curate and collect tweets, Facebook posts, and other social media mentions. In true Blue Peter style, here’s one a made earlier.

I see you looking at your screen like you’ve just stumbled upon the ramblings of a crazy person. “How does that relate to my social media marketing campaign?” you might be wondering…

Earlier this week I shared some of my top tips for Twinteraction, and this is essentially phase 2. Once you’re at the stage where you can push a hashtag, get oodles of user responses to your tweets, or you’re hosting an event with a strong social media presence—storify will be there to help you curate and share these precious memories.

Twitter is great for right-here-right-now updates, but blink and you’ll miss a large chunk of the conversation. Storify lets you pull content from: Twitter, Facebook, YouTube, FlickR, FourSquare, Instagram, GetGlue, Tumblr, StockTwits, Google, Disqus, Chute, Breaking News, SoundCloud and RSS Feeds. Or, you can embed your own URL; a link to your website, for example.

So here are some top tips for keeping everyone up to date in a fun and quirky way:

  • You can search for either a specific term, or a #hashtag, across all the social media sites, once you’ve found something you want to use, just drag it across to your story. You can add annotations too, if there’s a change in topic for example, or if you’re sorting it by positive/ negative responses to your subject.
  • If you’re running a live debate or Q&A session you can easily curate the responses by encouraging everyone to use a specific hashtag.
  • If you’re hosting an event, encourage guests to use hashtags in tweets, Facebook updates, images on instagram and Tumblr, and on their blog posts. Consider setting up a projector, and live curate responses to the event. This will allow you to moderate the comments, which is a safer option that displaying a live #hashtag feed.
  • Compile stories which create a snapshot update of a day, week, month, or even year in your industry.
  • It’s also a good way of keeping track of public perception of your company, or your competitors; while you may not want to publish these, it’s useful to know what people are saying about you.
  • You could even get even more creative and compile a storify of impressive storifies… I’ll give you a minute to let that one sink in. This is the perfect way to flesh out a blog when you’re feeling lazy, I mean busy!

And then of course, share them! Anyone acquainted with Storify already? Share your Stories below.