It’s no secret that search engine optimisation takes time. All the link building, social sharing and SEO campaigns can be a slow process. However, on-site optimisation of each page is also a large factor that helps determine how your site ranks.
Each page on your site needs to be fully optimised in order to take full advantage of all your other SEO and digital marketing efforts. The good news is that unless you make major changes to your site or targeted keywords, you only have to optimise your site once.
Here are five things you can do to optimise every page on your site now:
1. Use Your Keywords Correctly
If you are trying to rank for certain keywords, it only makes sense that those keywords are used on your site. Disperse them throughout each page, being careful not to keyword stuff. Also make sure the words you use are natural and make sense, otherwise you run the risk of driving visitors from your site. The keywords you are using should also be included as meta keywords for each page or blog post.
2. Write Title Tags and Meta Descriptions
Each of your pages should have solid title tags and meta descriptions. Depending on what kind of content management system you use, you may be able to use a simple plugin to help you input this information. The results of most search engines display a page’s title and meta description, so remember to make them informative and enticing. It’s also a good idea to include keywords here.The title and meta description for your pages appear in search results.
3. Include Keywords in Header Tags
Header tags are more popular in blog posts, but can be included on any web page. Use headers that include keywords and that make your page easier to read. When people read online content, they tend to read headlines and skim, so make your content easy to digest and your information and message easy to find.
4. Optimise Page URLs
If your site has pages with URLs that have lots of numbers or strange words, they are less likely to achieve high rankings. Stick with URLs that include keywords and that make sense. Logical and memorable URLs can also help in other marketing and awareness efforts.
5. Create Some Internal Links
Internal links (links to other pages on your site) keep search engines crawling your website. Include some links to other pages on your site and use your keywords as the anchor text. Another benefit to doing this is that your readers will be more likely to spend more time on your site and possibly respond to your calls to action.
On-site optimisation is vital to your success in earning search engine rankings. It is also something you can do in a relatively short amount of time, and normally just once for each page.