Making your social media accounts more likable, creating a brand personality and connecting with you followers, can help your accounts grow and benefit your business. In general, people are more likely to engage with accounts that start and participate in conversations, that are useful and that are more than tools that push out self-promoting information.
Find Your Voice
Your brand probably already has a voice, but the trick is to find it and use it in social media. Identify whether your voice is casual, authoritative, professional or fun. Many times, brands use a more casual tone when using social media, but that doesn’t mean you should completely abandon your brand. Find an appropriate way to mix the casual tone used on social media with your brand’s voice. Incorporate you chosen voice into your account with your posts and with the type of content you share.
Share what Your Followers Want to See
Find out what kinds of information your followers want to see and are more likely to respond to and then share that type of content. Of course, you still need to share your own content and things that will help you reach your goals and persuade your audience to respond to your calls to action. However, if all of your content is too sales oriented, your account will be less likable. Followers will be less likely to connect with your account and probably won’t interact with you as much as you would like them to.
By openly conversing with your followers, asking questions, responding to comments and listing to input from your audience, your account will become more likable. Fans of your brand and brand advocates like to be heard and want to interact with your business. This strategy also creates a welcoming environment for new followers and creates a positive reputation for your company.
Actively Communicate with Other Users and Followers
It’s easy to become passive on social media, and while there is some merit to listening to your market, being actively engaged with it can help your account be more likable. Seek out and follow accounts that your followers may also be interested in. You can also connect with community accounts or other businesses that you work with. Then, as you form these online relationships you can start conversations, share content and actively communicate with others.
This strategy can help you be more likable on social media because it helps followers see your account as one that is interested in what others have to say. Be cautious though, and only share things that aren’t from your competitors.
By finding your voice, sharing content your followers want to see, becoming approachable and actively communicating on social media, you will be able to make your accounts more likable. More likable accounts will gain more followers, foster more interaction, and will be more effective digital marketing tools.