Search engines aren’t the only things you need to optimise for. In fact, people are using social media sites, like Pinterest, as search engines more and more, giving you a chance to promote your content.
Research shows that 80 percent of Pinterest users use the network on their mobile gadgets every day and of those who use the app while shopping, 45 percent are looking for ideas and inspiration.
Pinterest knows its platform is being used as a search engine and has added a Guided Search feature and buyable pins, making it easier for businesses to get their content in front of their markets and for users to find what they are looking for.
So how can you take advantage of this and make sure your target market finds your pins?
Use Keywords in Titles and Descriptions
The first, and one of the easiest, ways to make your pins more searchable is to use keywords in your titles and descriptions. Use terms your market is likely to use and that tell people what your pin is all about. You should also use keywords in your board titles and descriptions
Remember that you also want to encourage people to click on your posts and visit your website, so make your descriptions enticing.
Optimise your Biography
You should also add keywords to your user bio, which gives you a chance to tell users about your business. Use keywords naturally and don’t sacrifice the quality of your copy just to add keywords.
This section should also be branded and include a link back to your website, so people will know where they can go for more information.
Get People Pinning with a Button
Pinterest’s search algorithm takes into account how often content from a page is pinned. Knowing this it’s even more important that your market helps you share your content by pinning it.
Make it easy for people to do this by adding a Pinterest button to your website and making sure people know they can save your content to their Pinterest boards for future reference.
Use Rich Pins
Rich Pins, or pins that include information from their sources can be very effective. While these pins may not help your pins appear higher in search results, they will bring higher engagement rates. In fact, according to HubSpot, pins with prices get 36 percent more “likes” than those that don’t and pins with recipes attract 42 percent more clicks than others.
There are Rich Pins for articles, movies, products, places and recipes, all of which add more helpful information to your pins, so if one of these categories fits your content, apply for this feature and start using it right away.
As you optimise your Pinterest posts, you will make your content more visible to your market. This means you will be able to reach more people, raise brand awareness, increase site traffic, make more sales and solidify your online brand.